Marketing Communication Strategies in Increasing The Sales of Medan Fontain Culinary

Abstract

Marketing Communication Strategies In Increasing Culinary Sales Fountain Medan. This research was conducted on Jln.sei belutu No.72 Medan City at the Medan Fair Fountain outlet in Medan City. This research uses a qualitative descriptive method. According to Sugiyono (2003: 14), qualitative data sources are data that are not in the form of numbers, or in other words, data in the form of sentences, words or pictures. This research was conducted on Jln.sei belutu No.72 Medan City at the Medan Fair Fountain outlet in Medan City. The results of this study indicate that the marketing communication strategy of Bolu ta'in facing competition is carried out in 3 stages, namely strategic planning, strategy implementation, and strategy evaluation. The marketing communication strategy planning stage carried out by the Medan Fountain Restaurant was to identify target audiences, positioning and differentiation, choosing agencies or partners. This research is expected to be a reference regarding marketing communication strategies for people who will or are running a business, and also aims as a reference for students who will complete their final project.