STRATEGI HUBUNGAN MASYARAKAT CV. KREASI MUDA PRODUCTION DALAM EVENT FUN BIKE MERCEDEZ BENZ KOLABORASI PODOMORO

Abstract

Penelitian strategi hubungan masyarakat CV. Kreasi Muda Production dalam event fun bike Mercedez Benz kolaborasi Podomoro dengan rumusan masalah, bagaimana strategi humas Kreasi Muda Production dalam mendapatkan Event Fun bike dan hambatan humas Kreasi Muda Production dalam proses mendapatkan event fun bike. Metode penelitian deskriptif dengan pendekatan kualitatif. Adapun sumber data yang digunakan data primer dan sekunder dari Kreasi Muda Production, serta data dari peserta fun bike. Lokasi penelitian ada di CV. Kreasi Muda Production, Jl. Flamboyan Island, Komplek De’Flamboyan blok J-22, Medan Tuntungan, Medan, Indonesia. Hasil penelitian bahwa strategi yang digunakan Kreasi Muda Production mengacu pada prinsip planning, organizing, actuating, controlling. Strategi humas Kreasi Muda Production, diawali membuat perencanaan program, menentukan divisi kinerja tim, dan pengawasan. Kesimpulan, humas Kreasi Muda Production selalu membangun komunikasi yang baik dengan client dan meningkatkan kepercayaan serta menjaga komunikasi antar tim. Kesulitannya, bernegosiasi dengan client untuk menentukan kebutuhan seperti faktor alam, anggaran, maupun penetapan venue kegiatan berlangsung. Research on public relations strategy CV. Kreasi Muda Production in the Mercedez Benz fun bike event in Podomoro collaborating with the formulation of the problem, how is Kreasi Muda Production's PR strategy to get a fun bike event and the obstacles for Kreasi Muda Production's PR in the process of getting a fun to get a bicycle opportunity. Descriptive research method with a qualitative approach. The data sources used were primary and secondary data from Kreasi Muda Production, as well as data from fun bike participants. The research site is in CV. Kreasi Muda Production, Jl. Flamboyan Island, De'Flamboyan Complex Block J-22, Medan Tuntungan, Medan, Indonesia. The result of the research is that the strategy used by Kreasi Muda Production refers to the principles of planning, organizing, actuating, controlling. Kreasi Muda Production's liaison strategy begins with the making of program plans, the determination of team performance sections and supervision. Finally, Kreasi Muda Production liaison always builds good communication with customers and increases trust and maintains communication between teams. The difficulty is in negotiating with the client to determine needs such as natural factors, budget, and determining the place for the activity to take place