Analisis Efisiensi Pemasaran Ikan Hias Kelompok Pembudidaya Mekar Jaya Kecamatan Beringin Kabupaten Deli Serdan

Abstract

North Sumatra is very potential in the cultivation of ornamental fish, especially Deli Serdang district with the number of 1237 cultivators, especially in District Beringin. The research site is one of the largest Independent Marine and Fisheries Training Center (P2KMP) in Deli Serdang and has been working with the Ministry of Fisheries and Marine Affairs of the Republic of Indonesia through the Department of Fisheries and Maritime Deli Serdang Regency. The purpose of this research is to know marketing channel of ornamental fish in Group of Mekar Jaya Cultivation in Beringin Subdistrict of Deli Serdang Regency, and to know the Efficiency of marketing of ornamental fish in Group of Mekar Jaya Cultivation in Beringin Subdistrict of Deli Serdang Regency. Sampling method used is Purposive Sampling. Respondents of this research are ornamental fish farmers in the location and related institutions in marketing of ornamental fishThe marketing channels of ornamental fish will be analyzed quantitatively, and the marketing efficiency of ornamental fish is analyzed quantitatively by using marketing margin. The results showed that at the location of the study there are four types of ornamental fish, namely: Kumpai, Koki, Komet, and Koi, ornamental fish of the most popular are found in Koi ornamental fish species with the number of ordering 5,873 tails per month. The channels in the research location are three marketing channels: Manufacturer to Consumer, Manufacturer to Collector, Manufacturer to Retailer then to Consumer. In channel I Producer to Consumer selling price of ornamental fish starting from Rp.2.500 / tail to Rp.3.000 / ekor, on channel II Producer to Collector price of ornamental fish starting from the price of Rp. 500 / tail up to Rp. 1.000 / tail, and on channel III Manufacturer to Retailer then to Consumer price of ornamental fish starting from price Rp. 1,500 / head up to Rp. 2.000 / tail at retailer level and then retailer sells ornamental fish to consumer with price Rp. 4,000 / tail up to Rp. 5.500 / tail. . 3,500 / tail is on channel III with ornamental fish species Comet and Koi. The most efficient The biggest marketing channel margin is Rp marketing channel is on channel I with 11.81%, where marketing channel I is the shortest and least costly marketing channel