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DC Field | Value | Language |
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dc.contributor.advisor | Marbun, Patar | - |
dc.contributor.author | Panggabean, Bernard Tua | - |
dc.date.accessioned | 2022-06-28T02:12:23Z | - |
dc.date.available | 2022-06-28T02:12:23Z | - |
dc.date.issued | 2020-05-05 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/17392 | - |
dc.description | 80 Halaman | en_US |
dc.description.abstract | Tujuan penelitian ini adalah untuk mengetahui Pengaruh Faktor Emosional Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Dalam Memilih Mobil Nissan pada PT. Wahana Trans Lestari Medan Cabang Amir Hamzah Medan. Populasi dalam penelitian ini adalah konsumen pada PT. Wahana Trans Lestari Medan Cabang Amir Hamzah Medan dengan menggunakan sampel sebanyak 48 orang. Untuk memperoleh data dalam penyusunan skripsi ini, penulis menggunakan instrument pengumpulan data pengamatan (observasi), wawancara, serta membagikan kuesioner. Dalam menganalisis data menggunakan regresi liner berganda, uji t, uji f, dan uji determinasi. Berdasarkan hasil uji t (parsial) Variabel Faktor Emosional diperoleh thitung sebesar 9.946 > ttabel sebesar 1,679 dengan nilai signifikan 0,000 lebih kecil dari batasan signifikan sebesar 0,05. Dapat disimpulkan bahwa Faktor Emosional berpengaruh signifikan terhadap Keputusan Pembelian. Sedangkan Variabel Gaya Hidup diperoleh thitung sebesar 15,199 > ttabel sebesar 1,679 dengan nilai signifikan 0,000 lebih kecil dari batasan signifikan sebesar 0,05. Dapat disimpulkan bahwa Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian Konsumen Dalam Memilih Mobil Nissan pada PT. Wahana Trans Lestari Medan Cabang Amir Hamzah Medan. Berdasarkan hasi luji f (simultan) Faktor Emosional Dan Gaya Hidup secara bersama-sama berpengaruh signifikan terhadap Keputusan Pembelian. Diperoleh nilai fhitung diatas adalah 766,255 lebih besar dari ftabel sebesar 3,20 dengan signifikansi 0,000 (Sig. < 0,05). Menunjukkan H0 ditolak dan H1 diterima. Berarti variable Faktor Emosional (X1) dan Gaya Hidup (X2) secara simultan berpengaruh signifikan terhadap Keputusan Pembelian (Y). Hasil uji determinasi menunjukkan bahwa Faktor Emosional Dan Gaya Hidup menjelaskan pengaruhnya terhadap Keputusan Pembelian sebesar 97.0%.-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------The purpose of this study was to determine the Effect of Emotional Factors and Lifestyle on Consumer Purchasing Decisions in Choosing a Nissan Car at PT. Wahana Trans Lestari Medan Amir Hamzah Medan Branch. The population in this study were consumers at PT. Wahana Trans Lestari Medan Amir Hamzah Medan Branch using a sample of 48 people. To obtain data in the preparation of this thesis, the authors use observation data collection instruments (interviews), interviews, and distributing questionnaires. In analyzing data using multiple linear regression, t test, f test, and determination test. Based on the results of the t test (partial) the variable Emotional Factor obtained tcount of 9,946>ttable of 1,679 with a significant value of 0,000 smaller than a significant limit of 0.05. It can be concluded that the Emotional Factor has a significant effect on Purchasing Decisions. While the Lifestyle Variable obtained tcount of 15.199>ttable of 1.679 with a significant value of 0,000 is smaller than the significant limit of 0.05. It can be concluded that Lifestyle has a significant effect on Consumer Purchasing Decisions in Choosing a Nissan Car at PT. Wahana Trans Lestari Medan Amir Hamzah Medan Branch. Based on the results of the f test (simultaneous) Emotional and Lifestyle Factors together have a significant effect on Purchasing Decisions.obtained the above fcount value is 766,255 greater than ftabel of 3.20 with a significance of 0,000 (Sig. <0.05). Indicates H0 is rejected and H1 is accepted. Means the variable Emotional Factor (X1) and Lifestyle (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Determination test results show that the Emotional and Lifestyle Factors explain their effect on the Purchasing Decision of 97.0%. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;158320185 | - |
dc.subject | faktor emosional | en_US |
dc.subject | gaya hidup | en_US |
dc.subject | keputusan pembelian | en_US |
dc.subject | emotional factors | en_US |
dc.subject | lifestyle | en_US |
dc.subject | purchasing decisions | en_US |
dc.title | Pengaruh Faktor Emosional dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Dalam Memilih Mobil Nissan pada PT. Wahana Trans Lestari Medan Cabang Amir Hamzah Medan | en_US |
dc.title.alternative | The Influence of Emotional and Lifestyle Factors on Consumer Purchase Decisions in Choosing Nissan Cars at PT. Wahana Trans Lestari Medan Branch Amir Hamzah Medan | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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158320185 - Bernad Tua Panggabean - Fulltext.pdf | Cover, Abstract, Chapter I,II,III,Bibliography | 1.5 MB | Adobe PDF | View/Open |
158320185 - Bernad Tua Panggabean - Chapter IV.pdf Restricted Access | Chapter IV | 846.97 kB | Adobe PDF | View/Open Request a copy |
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