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DC Field | Value | Language |
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dc.contributor.advisor | Rafiki, Ahmad | - |
dc.contributor.author | Br Munthe, Winda Elsina | - |
dc.date.accessioned | 2022-08-03T07:44:28Z | - |
dc.date.available | 2022-08-03T07:44:28Z | - |
dc.date.issued | 2022-06-24 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/17942 | - |
dc.description | 57 halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui “Pengaruh Keragaman Produk dan Persepsi Harga terhadap Minat Beli pada toko Atong Collection di Kota Medan” Jenis penelitian ini yaitu penelitian asosiatif dengan menggunakan dua variabel atau lebih untuk mencari pengaruh dan hubungan dengan yang lainnya. Teknik pengambilan sampel menggunakan purposive sampling dengan mengambil sampel berdasarkan kriteria yang sudah ditentukan. Populasi dalam penelitian ini sebanyak 1.050 konsumen di toko Atong Collection dan menggunakan teknik rumus slovin dengan tingkat signifikan 0,1, maka jumlah sampel pada penelitian ini sebesar 92 responden yang dimana diambil dari sebagian populasi. Berdasarkan hasil uji t bahwa variabel keragaman produk berpengaruh positif dan signifikan terhadap minat beli pada toko Atong Collection dan variabel persepsi harga berpengaruh positif dan signifikan terhadap minat beli pada toko Atong Collection. This study aims to determine "The Effect of Product Diversity and Price Perception on Buying Interest at Atong Collection stores in Medan City." This type of research is associative research using two or more variables to find the influence and relationship with others. The sampling technique used purposive sampling by taking samples based on predetermined criteria. The population in this study were 1,050 consumers at the Atong Collection store and using the Slovin formula technique with a significant level of 0.1, so the number of samples in this study was 92 respondents, which were taken from part of the population. Based on the results of the t-test that the product diversity variable has a positive and significant effect on buying interest at the Atong Collection store and the price perception variable has a positive and significant effect on buying interest at the Atong Collection store. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;188320044 | - |
dc.subject | product diversity | en_US |
dc.subject | price perception | en_US |
dc.subject | buying interest | en_US |
dc.subject | keragaman produk | en_US |
dc.subject | persepsi harga | en_US |
dc.subject | minat beli | en_US |
dc.title | Pengaruh Keragaman Produk dan Persepsi Harga Terhadap Minat Beli pada Toko Atong Collection di Kota Medan | en_US |
dc.title.alternative | The Effect of Product Diversity and Price Perception on Buying Interest at Atong Collection Stores in Medan City | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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188320044_Winda Elsina Br Munthe_Fulltext.pdf | Cover, Abstract, Chapter I, II, III, Bibliography | 1.75 MB | Adobe PDF | View/Open |
188320044_Winda Elsina Br Munthe_Chapter IV.pdf Restricted Access | Chapter IV | 526.58 kB | Adobe PDF | View/Open Request a copy |
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