Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/17963
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dc.contributor.advisorAmelia, Wan Rizca-
dc.contributor.authorPurba, Suziani Putri-
dc.date.accessioned2022-08-04T09:52:45Z-
dc.date.available2022-08-04T09:52:45Z-
dc.date.issued2022-06-23-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/17963-
dc.description75 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui apakah e-service quality dan e-satisfaction mempunyai pengaruh terhadap e-loyalty. Populasi yang digunakan dalam penelitian ini yakni seluruh amggota DPC HIMAPSI di Kota Medan. Penelitian ini menggunakan sebanyak 84 responden, dengan menggunakan rumus slovin sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji F, uji t dan koefisien determinasi (R2) dengan menggunakan software SPSS (Statistic Product and Service Solution). Data penelitian bersumber dari data primer dan diambil dengan cara menyebar kuesioner. Hasil penelitian menunjukan bahwa terdapat hubungan antara variabel independen yaitu e-service quality dan e-satisfaction terhadap variabel dependen e-loyalty. Variabel e-service quality diperoleh nilai t adalah thitung > ttabel (6,016 >1,667) dengan tingkat signifikasi 0,000 < 0,1 dan untuk variabel e-satisfaction diperoleh nilai adalah thitung > ttabel (2,770 >1,667) dengan tingkat signifikasi 0,016 < 0,1 sehingga dapat disimpulkan e-service quality dan e-satisfaction berpengaruh positif signifikan terhadap e-loyalty pada Generasi Z pengguna aplikasi Shopee dalam Organisasi DPC HIMAPSI Kota Medan. Dan uji F diperoleh dengan nilai fhitung > ftabel (45,939 > 3,15) dengan hipotesis ditolak dan diterima sehigga dapat disimpulkan bahwa variabel e-service quality (X1) dan e-satisfaction (X2) secara simultan berpengaruh terhadap e-loyalty (Y). This study aims to determine whether e-service quality and e-satisfaction have an effect on e-loyalty. The population used in this study were all members of the HIMAPSI DPC in Medan City. This study used as many as 84 respondents, using the Slovin formula as a sampling technique. Hypothesis testing in this study uses statistical analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression, F test, t test and coefficient of determination (R2) using SPSS software (Statistic Product and Service Solution). Research data sourced from primary data and taken by distributing questionnaires. The results showed that there was a relationship between the independent variables, namely e-service quality and e-satisfaction on the dependent variable e-loyalty. For the e-service quality variable, the value of t is tcount > ttable (6.016 >1.667) with a significance level of 0.000 <0.1 and for the e-satisfaction variable the value is tcount > ttable (2.770 >1.667) with a significance level of 0.016 <0.1 so it can be concluded that e-service quality and e-satisfaction have a significant positive effect on e-loyalty in Z Generation users of the Shopee application in the DPC HIMAPSI Organization of Medan City. And the F test was obtained with a value of fcount > ftable (45.939 > 3.15) with the hypothesis being rejected and accepted so that it can be concluded that the variables e-service quality (X1) and e-satisfaction (X2) simultaneously affect e-loyalty (Y).en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188320155-
dc.subjecte-service qualityen_US
dc.subjecte-satisfactionen_US
dc.subjecte-loyaltyen_US
dc.titlePengaruh E-Service Quality Dan E- Satisfaction Terhadap E-Loyalty Pada Generasi Z Pengguna Aplikasi Shopee Dalam Organisasi DPC HIMAPSI Kota Medanen_US
dc.title.alternativeEffect Of E-Service Quality And E-Satisfaction On E-Loyalty On Generation Z Of Shopee Application Users In HIMAPSI DPC Organization, Medan Cityen_US
dc.typeThesisen_US
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