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DC Field | Value | Language |
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dc.contributor.advisor | Sabrin, Hesti | - |
dc.contributor.author | Fitriani, Dewi | - |
dc.date.accessioned | 2022-08-05T08:36:12Z | - |
dc.date.available | 2022-08-05T08:36:12Z | - |
dc.date.issued | 2022-07-13 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/17987 | - |
dc.description | 65 halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh experiential marketing dan social media marketing terhadap repurchase intention, studi kasus pada konsumen Sippin dr. mansyur medan. Jenis penelitian ini adalah kuantitatif. Sumber data pada penelitian diambil dari sampel yaitu sebanyak 91 orang responden yang merupakan konsumen Sippin. Pengambilan sampel penelitian ini yaitu dengan menggunakan teknik accidental atau accidental sampling. Pengumpulan data pada penelitian ini dengan melakukan penyebaran angket kuesioner kepada konsumen yang berkunjung minimal dua kali. Metode yang digunakan pada penelitian ini adalah dengan metode regresi linier berganda. adapun hasil yang di peroleh dari penelitan ini menunjukan bahwa secara parsial dan simultan variabel experiential marketing dan social media marketing berpengaruh signifikan terhadap repurchase intention. The purpose of this research is to determine and analyze the effect of experiential marketing and social media marketing on repurchase intention, a case study on consumers of Sippin dr. field master. This type of research is quantitative. The source of the data in the study was taken from a sample of 91 respondents who were Sippin consumers. The sampling of this research is by using accidental or accidental sampling technique. Collecting data in this study by distributing questionnaires to consumers who visited at least twice. The method used in this research is the multiple linear regression. As for the results obtained from this research, it shows that partially and simultaneously experiential marketing and social media marketing have a significant effect on repurchase intention. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;188320025 | - |
dc.subject | experiential marketing | en_US |
dc.subject | social media marketing | en_US |
dc.subject | repurchase intention | en_US |
dc.title | Pengaruh Experiential Marketing dan Social Media Marketing Terhadap Repurchase Intention pada Pelanggan Sippin Cabang Dr. Mansyur Medan | en_US |
dc.title.alternative | The Influence of Experiential Marketing and Social Media Marketing on Repurchase Intention to Sippin Dr. Branch Customers. Medan Mansour | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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188320025 - Dewi Fitriani Fulltext.pdf | Cover, Abstract, Chapter I,II,III,V, Bibliography | 1.42 MB | Adobe PDF | View/Open |
188320025 - Dewi Fitriani Chapter IV.pdf Restricted Access | Chapter IV | 502.25 kB | Adobe PDF | View/Open Request a copy |
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