Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/18212
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dc.contributor.advisorSahir, Syafrida Hafni-
dc.contributor.authorWaruwu, Kornelius Kurniaman-
dc.date.accessioned2022-09-23T07:40:32Z-
dc.date.available2022-09-23T07:40:32Z-
dc.date.issued2022-08-02-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/18212-
dc.description69 Halamanen_US
dc.description.abstractTujuan dari penelitian adalah untuk mengetahui pengaruh e-service quality dan brand image terhadap e-loyalty penguna aplikasi Shopee di Kelurahan Pasar Gunungsitoli. Dalam penelitian ini menggunakan metode analisis data kuantitatif. Metode analisis data yang digunakan adalah menggunakan statistik deskriptif dan Structural Equation Model (SEM) yang diolah melalui program smart-PLS (partial least square). Populasi dalam penelitian ini adalah seluruh pengguna aplikasi Shopee yang ada di Kelurahan Pasar Gunungsitoli. Teknik pengambilan sampel adalah metode purposive (purposive sampling), ukuran sampel yang akan digunakan sebanyak 140 responden. Dimana variabel e-service quality (X1) memiliki thitung 0,778 < ttabel1,96 hal ini menjelaskan bahwa e-service quality tidak berpengaruh positif terhadap e-loyalty pengguna aplikasi Shopee di kelurahan pasar gunungsitoli. Sedangkan Brand image (X2) memiliki thitung 3,268 > ttabel1,96 hal ini menjelaskan bahwah Brand image berpengaruh positif dan signifikan terhadap e loyalty pengguna aplikasi Shopee di Kelurahan Pasar Gunungsitoli. The purpose of this study was to determine the effect of e-service quality and brand image on e-loyalty of Shopee application users in Kelurahan Pasar Gunungsitoli. In this study using quantitative data analysis methods. The data analysis method used is descriptive statistics and Structural Equation Model (SEM) which is processed through the smart-PLS (partial least square) program. The population in this study were all Shopee application users in Kelurahan Pasar Gunungsitoli. The sampling technique was purposive sampling, the sample size to be used was 140 respondents. Where the e-service quality variable (X1) has tcount 0.778 < ttable 1.96, this explains that e-service quality does not have a positive effect on e-loyalty of Shopee application users in the Gunungsitoli market village. While Brand image (X2) has tcount 3,268 > ttable 1.96, this explains that Brand image has a positive and significant effect on e-loyalty of Shopee application users in Kelurahan Pasar Gunungsitoli.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188320221-
dc.subjectE-Service Quality (ESQ)en_US
dc.subjectBrand Image (BI)en_US
dc.subjectE-Loyaltyen_US
dc.subjectE-Service Quality (ESQ)en_US
dc.subjectBrand Image (BI)en_US
dc.subjectE-Loyaltyen_US
dc.titlePengaruh E-Service Quality dan Brand Image terhadap E-Loyalty pada Pengguna Aplikasi Shopee di Kelurahan Pasar Gunungsitolien_US
dc.title.alternativeThe Influence of E-Service Quality and Brand Image on E-Loyalty on Shopee Application Users in Pasar Gunungsitoli Villageen_US
dc.typeSkripsi Sarjanaen_US
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