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https://repositori.uma.ac.id/handle/123456789/18329
Title: | Hubungan antara Kontrol Diri dengan Kecenderungan Impulsive Buying pada Pegawai Dinas Perdagangan Kota Medan di Masa Pandemi Covid-19 |
Other Titles: | The Relationship between Self-Control and Impulsive Buying Tendencies in Medan City Trade Service Employees during the Covid-19 Pandemic |
Authors: | Siregar, Linni Anggriara |
Keywords: | kontrol diri;impulsive buying;belanja online;self control;online shopping |
Issue Date: | 12-Aug-2022 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;188600121 |
Abstract: | Penelitian ini bertujuan untuk mengetahui hubungan antara kontrol diri dengan kecenderungan impulsive buying secara online pada pegawai Dinas Perdagangan Kota Medan di masa pandemi Covid-19. Sampel penelitian ini adalah 64 orang pegawai Dinas Perdagangan Kota Medan yang didapat melalui teknik purposive sampling. Instrumen penelitian ini menggunakan skala kontrol diri dan skala impulsive buying. Teknik analisis data yang digunakan adalah korelasi product moment dari Karl Pearson. Hasil penelitian ini menunjukkan koefisien korelasi rxy = -0,479 dengan nilai signifikansi p = 0,000 berarti p < 0,050 artinya ada hubungan negatif antara kontrol diri dengan impulsive buying. Dengan hasil tersebut, hipotesis dalam penelitian ini dapat diterima. Adapun sumbangan efektif dari kontrol diri mempengaruhi impulsive buying sebesar 22,9%. This research aimed to know correlation between self control and impulsive buying on employees Dinas Perdagangan Medan during the Covid-19 pandemic. The subjects of this research were 64 employees in Dinas Perdagangan Medan through purposive sampling technique. The data analysis technique used is the product moment correlation from Karl Pearson. The results of this research indicate the rxy correlation coefficient = -0.479 with a significance of p = 0,000 meaning p < 0,050 it means there is a significant relationship between self control and impulsive buying. With these results, the hypothesis in this research accepted. The effective contribution of self control affects impulsive buying is 22,9%. |
Description: | 65 Halaman |
URI: | http://repository.uma.ac.id/handle/123456789/18329 |
Appears in Collections: | SP - Psychology |
Files in This Item:
File | Description | Size | Format | |
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188600121 - Linni Anggriara Siregar - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 2.1 MB | Adobe PDF | View/Open |
188600121 - Linni Anggriara Siregar - Chapter IV.pdf Restricted Access | Chapter IV | 699.49 kB | Adobe PDF | View/Open Request a copy |
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