Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/18407
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dc.contributor.authorJanani, Zahrina-
dc.date.accessioned2022-11-17T05:08:41Z-
dc.date.available2022-11-17T05:08:41Z-
dc.date.issued2022-09-20-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/18407-
dc.description85 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui Hubungan Kualitas Pelayanan dengan Kepuasan Konsumen pada Mahasiswa Psikologi Universitas Medan Area pengguna IndiHome. Subjek penelitian ialah mahasiswa pengguna IndiHome Fakultas Psikologi Universitas Medan Area. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik total sampling. Sampel dalam penelitian ini sebanyak 71 mahasiswa. Adapun metode pengumpulan data pada penelitian ini menggunakan skala kualitas pelayanan dan skala kepuasan konsumen. Metode analisis data yang digunakan adalah Product Moment Pearson. Hasil penelitian menunjukkan bahwa terdapat hubungan antara kualitas pelayanan dengan kepuasan konsumen IndiHome pada mahasiswa psikologi Universitas Medan Area, dengan rxy = 0.795 dan p = 0.000 < 0.05. Koefisien determinan (r2) dengan nilai 0.633, menunjukkan bahwa kualitas pelayanan mempengaruhi kepuasan konsumen sebesar 63.3%. Berdasarkan pada penelitian ini diketahui bahwa mahasiswa psikologi Universitas Medan Area pengguna IndiHome memiliki tingkat kepuasan yang tinggi, didapat berdasarkan dari hasil mean hipotetik 65 < mean empirik 80.281 dengan simpangan baku (SD) 12.851. Kualitas pelayanan juga dikategorikan tingi dengan mean hipotetik 90 < mean empirik 112.084 dengan simpangan baku (SD) 13.183 Hal ini menunjukkan bahwa terdapat hubungan positif antara kualitas pelayanan dengan kepuasan konsumen, dimana semakin tinggi kualitas pelayanan maka semakin tinggi juga kepuasan konsumen. This research aims to determine the Correlation between Service Quality and Consumer Satisfaction in Psychology Students of Medan Area University Customer of IndiHome. The subject of the research was a student who used IndiHome, Faculty of Psychology, Medan Area University. The sampling technique in this research used a total sampling technique. The sample in this research was 71 students. The data collection method in this research uses a service quality scale and a consumer satisfaction scale. The data analysis method used is Pearson's Product Moment. The results showed that there was a correlation between service quality and IndiHome customer satisfaction in psychology students of Medan Area University, with rxy = 0.795 and p = 0.000 < 0.05. The determinant coefficient (r2) with a value of 0.633, shows that the quality of service affects customer satisfaction by 63.3%. Based on this study, it is known that psychology students of Medan Area University who use IndiHome have a high level of satisfaction, obtained based on the results of the hypothetical mean of 65 < the empirical mean of 80.281 with a standard deviation (SD) of 12.851 The quality of service is also categorized as high with a hypothetical mean of 90 < an empirical mean of 112.084 with a standard deviation (SD) of 13.183. This shows that there is a positive correlation between service quality and customer satisfaction, where the higher the quality of service, the higher the customer satisfaction.en_US
dc.language.isootheren_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188600094-
dc.subjectkualitas pelayananen_US
dc.subjectkepuasan konsumenen_US
dc.subjectindihomeen_US
dc.subjectservice qualityen_US
dc.subjectcustomer satisfactionen_US
dc.subjectindihomeen_US
dc.titleHubungan Kualitas Pelayanan dengan Kepuasan Konsumen pada Mahasiswa Psikologi Universitas Medan Area Pengguna Indihomeen_US
dc.title.alternativeThe Correlation of Service Quality with Consumer Satisfaction in Psychology Students University of Medan Area Customer of Indihomeen_US
dc.typeThesisen_US
Appears in Collections:SP - Psychology

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