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https://repositori.uma.ac.id/handle/123456789/18526
Title: | Pengaruh Gaya Hidup Dan Suasana Cafe Terhadap Niat Beli Pada Jangqo Coffee Dan Resto Medan |
Other Titles: | The Effect of Lifestyle and Cafe Atmosphere on Purchase Intentions at Jangqo Coffee and Medan Resto |
Authors: | Purwandary, Widya |
Keywords: | gaya hidup;suasana cafe;niat beli;asosiatif;lifestyle;cafe atmosphere;purchase;intentions;associative |
Issue Date: | 26-Jul-2022 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;188320058 |
Abstract: | Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan suasana cafe terhadap niat beli pada Jangqo coffee Medan baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif yaitu penelitian yang bertujuan untuk mengetahui adakah pengaruh variabel bebas terhadap variabel terikat. Pengumpulan data dilakukan dengan menggunakan daftar pertanyaan (angket). Dengan menggunakan teknik pengambilan sampel secara convenience diperoleh data sebanyak 100 responden. Untuk menganalisis data yang telah terkumpul dilakukan analisis regresi linier berganda dengan α = 0,05. Hasil penelitian menunjukkan gaya hidup (X1), suasana cafe (X2) berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap niat beli pada Jangqo Coffee Medan. This study aims to determine the effect of lifestyle and cafe atmosphere on purchase intention at Jangqo coffee Medan, either partially or simultaneously. This study uses a quantitative approach, namely research that aims to determine whether there is an effect of the independent variable on the dependent variable. Data collection is done by using a list of questions (questionnaire). By using a convenience sampling technique obtained data as many as 100 respondents. To analyze the data that has been collected, multiple linear regression analysis was performed with = 0.05. The results showed that lifestyle (X1), cafe atmosphere (X2) had a positive and significant effect both partially and simultaneously on purchase intention at Jangqo Coffee Medan. |
Description: | 91 Halaman |
URI: | http://repository.uma.ac.id/handle/123456789/18526 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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188320058 - Widya Purwandary - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.86 MB | Adobe PDF | View/Open |
188320058 - Widya Purwandary - Chapter IV.pdf Restricted Access | Chapter IV | 758.12 kB | Adobe PDF | View/Open Request a copy |
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