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DC Field | Value | Language |
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dc.contributor.author | Hutagalung, Jessika Klaudia | - |
dc.date.accessioned | 2022-11-30T05:02:41Z | - |
dc.date.available | 2022-11-30T05:02:41Z | - |
dc.date.issued | 2022-09-16 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/18577 | - |
dc.description | 111 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui perbedaan kepuasan pelanggan secara online dan offline dalam membeli produk skincare pada Mahasiwi Fakultas Psikologi Universitas Medan Area. Penelitian ini menggunakan pendekatan kuantitatif. Sampel pada penelitian ini berjumlah 120 mahasiswi dengan pembagian 60 mahasiswi membeli secara online dan 60 mahasiswi membeli secara offline serta teknik pengambilan sampelnya dengan menggunakan purposive sampling. Pengumpulan data dengan menggunakan skala kepuasan pelanggan. Metode analisis data menggunakan T-test For Independent. Hipotesis dalam penelitian ini yaitu adanya perbedaan kepuasan pelanggan secara online dan offline dalam membeli produk skincare pada Mahasiswi Fakultas Psikologi Universitas Medan Area. Berdasarkan penelitian yang telah dilakukan, dapat diketahui bahwa hasil pada penelitian ini hipotesisnya diterima, yang mana nilai atau koefisien perbedaan dengan koefisien t = -6700 dengan p = 0.000 < 0,050. Kemudian, kepuasan pelanggan mahasiswi secara online berada pada kategori sangat tinggi yaitu hasil mean empirik = 115.633 > mean hipotetik = 87.500 dan memiliki SD = 11.629 sedangkan, kepuasan pelanggan pada mahasiswi secara offline berada pada kategori sedang yaitu hasil mean empirik = 100.133 > mean hipotetik = 87.500 dan memiliki SD = 13.634 . This study aims to determine the difference in online and offline customer satisfaction in buying skincare products for faculty of psychology students at the University of Medan Area. This research uses a quantitative approach. The sample in this study was 120 female students with a division of 60 female students buying online and 60 female students buying offline and sampling techniques using purposive sampling. Data collection using the customer satisfaction scale. The data analysis method uses the T-test For Independent. The hypothesis in this study is that there is a difference in online and offline customer satisfaction in buying skincare products for faculty of psychology students at the University of Medan Area. Based on the research that has been carried out, it can be seen that the results in this study hypothesis are accepted, where the value or coefficient of difference with a coefficient of t = -6700 with p = 0.000 < 0.050. Then, customer satisfaction of online female students is in a very high category, namely empirical mean results = 115,633 > hypothetical mean = 87,500 and have SD = 11,629 while, customer satisfaction in offline female students is in the medium category, namely empirical mean results = 100,133 > hypothetical mean = 87,500 and has SD = 13,634. | en_US |
dc.language.iso | other | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;188600140 | - |
dc.subject | kepuasan pelanggan | en_US |
dc.subject | belanja online | en_US |
dc.subject | belanja offline | en_US |
dc.subject | customers | en_US |
dc.subject | online shopping | en_US |
dc.subject | offline shopping | en_US |
dc.title | Perbedaan Kepuasan Pelanggan Secara Online Dan Offline Dalam Membeli Produk Skincare Pada Mahasiswi Fakultas Psikologi Universitas Medan Area | en_US |
dc.title.alternative | Differences In Online And Offline Customer Satisfaction In Buying Skincare Products For Faculty Of Psychology Students At The University Of Medan Area | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Psychology |
Files in This Item:
File | Description | Size | Format | |
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188600140 - Jessika Klaudia Hutagalung - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 2.82 MB | Adobe PDF | View/Open |
188600140 - Jessika Klaudia Hutagalung - Chapter IV.pdf Restricted Access | Chapter IV | 1.04 MB | Adobe PDF | View/Open Request a copy |
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