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https://repositori.uma.ac.id/handle/123456789/18789
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DC Field | Value | Language |
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dc.contributor.author | Sinuraya, Dio Anggara | - |
dc.date.accessioned | 2022-12-15T08:54:09Z | - |
dc.date.available | 2022-12-15T08:54:09Z | - |
dc.date.issued | 2022-10-03 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/18789 | - |
dc.description | 89 Halaman | en_US |
dc.description.abstract | Penelitian ini dilakukan untuk mengetahui Pengaruh Digital Marketing, Persepsi Harga dan Kualitas Produk terhadap Minat Beli Jesika Monza Simalingkar Medan. Penelitian ini dilakukan dengan menggunakan metode deskriptif dengan menggunakan metode kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah menggunakan non probability sampling sehingga dalam penelitian ini menggunakan sampel sebanyak 100 responden. Teknik analisis data yang digunakan adalah teknik analisis deskriptif serta menggunakan metode uji t. Berdasarkan hasil penelitian mengenai " Pengaruh Marketing, Persepsi Harga dan Kualitas Produk terhadap Minat Beli Jesika Monza Simalingkar Medan ", hasil penelitian menunjukkan bahwa digital marketing dan persepsi harga berpengaruh positif dan signifikan terhadap minat beli, kualitas produk berpengaruh positif terhadap minat beli. Besarnya pengaruh koefisien determinasi terhadap variabel minat beli adalah 35 %, sisanya sebesar 65 % dijelaskan oleh variabel-variabel lain, sehingga ada kemungkinan variabelvariabel lain yang mempengaruhi minat beli. This research was conducted to determine the effect of digital marketing, price perception and product quality on the buying interest of Jesika Monza Simalingkar Medan. This research was conducted using descriptive methods using quantitative methods. The sampling technique used in this study is using non-probability sampling so that in this study a sample of 100 respondents was used. The data analysis technique used is descriptive analysis technique and uses the t test method. Based on the results of research on "The Effect of Marketing, Price Perception and Product Quality on Purchase Intention of Jesika Monza Simalingkar Medan", the results show that digital marketing and price perception have a positive and significant effect on buying interest, product quality has a positive effect on buying interest. The magnitude of the effect of the coefficient of determination on the buying interest variable is 35%, the remaining 65% is explained by other variables, so it is possible that other variables affect buying interest. | en_US |
dc.language.iso | other | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;188320342 | - |
dc.subject | digital marketing | en_US |
dc.subject | price perception | en_US |
dc.subject | product quality and buying interest | en_US |
dc.subject | persepsi harga | en_US |
dc.subject | kualitas produk dan minat beli | en_US |
dc.title | Pengaruh Digital Marketing, Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli Pada Jesika Monza Simpang Simalingkar Medan | en_US |
dc.title.alternative | The Influence of Digital Marketing, Perceptions of Price and Product Quality on Purchase Intentions at Jesika Monza Simpang Simalingkar Medan | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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188320342 - Dio Anggara Sinuraya - Chapter IV.pdf Restricted Access | Chapter IV | 969.01 kB | Adobe PDF | View/Open Request a copy |
188320342 - Dio Anggara Sinuraya - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.59 MB | Adobe PDF | View/Open |
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