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|The Application of The Theory of Reasoned Action on Services of Islamic Rural Banks in Indonesia
Lubis, Mitra Musika
|application of the theory;reasoned action;islamic rural banks;indonesia
|Emerald Publishing Limited
|The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for future strategies. The purpose of this paper is to test the applicability of the theory of reasoned action in predicting the customers’ decision to use the Islamic rural banks’ services.
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