Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/19188| Title: | The Application of The Theory of Reasoned Action on Services of Islamic Rural Banks in Indonesia |
| Authors: | Rafiki, Ahmad Effendi, Ihsan Murad, Miftahuddin Lubis, Mitra Musika |
| Keywords: | application of the theory;reasoned action;islamic rural banks;indonesia |
| Issue Date: | 18-May-2020 |
| Publisher: | Emerald Publishing Limited |
| Abstract: | The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for future strategies. The purpose of this paper is to test the applicability of the theory of reasoned action in predicting the customers’ decision to use the Islamic rural banks’ services. |
| Description: | 26 Pages |
| URI: | https://repositori.uma.ac.id/handle/123456789/19188 |
| ISSN: | 1759-0833 |
| Appears in Collections: | Published Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Application of The Theory of Reasoned Action on Services of Islamic Rural Banks in Indonesia.pdf | Journal Article | 387.43 kB | Adobe PDF | View/Open |
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