Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia

Abstract

This chapter aims to elaborate and discuss the development of SMEs in Indonesia, an emerging Muslim majority country. There are important practices that are adopted by SMEs in other countries such as in education, training, policies and financial supports, marketing and promotion of SMEs’ products and services, the role of SMEs and studies of SMEs. This explorative approach is expected to give insights for improvement of SMEs and can be used as a benchmark to analyse its progresses.