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Title: | Pengaruh Persepsi Kualitas Produk dan Persepsi Harga terhadap Minat Beli Ulang Studi Kasus pada Pelanggan Outlet Pisang Sexy Jl. Abadi Medan |
Other Titles: | The Influence of Perceived Product Quality and Perceived Price on Repurchase Intention Case Study of Customers at Pisang Sexy Outlet Jl. Medan Immortal |
Authors: | Natasyah, Nabilla |
metadata.dc.contributor.advisor: | LKS, Isnaniah |
Keywords: | persepsi kualitas produk;persepsi harga;minat beli uang;product quality perception;price perception;repurchase interest |
Issue Date: | 2-Dec-2022 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;188320046 |
Abstract: | Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kualitas produk terhadap minat beli ulang pada pelanggan outlet pisang sexy jl. Abadi Medan dan pengaruh persepsi harga terhadap minat beli ulang pada pelanggan outlet pisang sexy jl. Abadi Medan secara parsial, dan untuk mengetahui secara simultan pengaruh persepsi kualitas produk dan persepsi harga terhadap minat beli ulang pada pelanggan outlet pisang sexy jl. Abadi Medan. Penelitian ini merupakan penelitian survei dengan menggunakan kuesioner dan menggunakan metode pengumpulan data primer. Teknik sampling yang digunakan adalah nonprobability sampling dan metode dalam penentuan sampel yang digunakan adalah total sampling sebanyak 50 orang. Analisis data yang digunakan pada penelitian ini adalah regresi linear berganda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif signifikan persepsi kualitas produk terhadap minat beli ulang pisang sexy yang dibuktikan dengan nilai thitung lebih besar dari ttabel, (2,034> 1,675) dan nilai sig. sebesar 0,048 (p<0,05), persepsi harga berpengaruh signifikan terhadap minat beli ulang pisang sexy dengan nilai thitung lebih besar dari ttabel, (6,342 > 1,675) dan nilai sig. sebesar 0,000 (p<0,05), dan hasil koefisien determinasi menunjukkan bahwa persepsi kualitas produk dan persepsi harga memiliki pengaruh terhadap minat beli ulang pisang sexy sebesar 81.8%. This study aims to determine the effect of perceived product quality on repurchase interest in the customers of the banana sexy outlet jl. Abadi Medan and the effect of price perception on repurchase intention among customers at the hot banana outlet jl. Abadi Medan partially, and to find out simultaneously the effect of perceived product quality and price perception on repurchase interest in the customers of the hot banana outlet jl. Eternal Medan. This research is a survey research using a questionnaire and using primary data collection methods. The sampling technique used is non-probability sampling and the method in determining the sample used is a total sampling of 50 people. The data analysis used in this research is multiple linear regression. The results of this study indicate that there is a significant positive effect of perceived product quality on the purchase intention of sexy bananas as evidenced by the value of tcount greater than ttable, (2,034 > 1,675) and the value of sig. of 0.048 (p<0.05), price perception has a significant effect on buying interest in sexy bananas with tcount greater than ttable, (6,342 > 1,675) and sig value. of 0.000 (p <0.05), and the results of the coefficient of determination indicate that the perception of product quality and price perception has an influence on the buying interest of sexy bananas by 81.8%. |
Description: | 78 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/19646 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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188320046 - Nabilla Natasyah - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.45 MB | Adobe PDF | View/Open |
188320046 - Nabilla Natasyah - Chapter IV.pdf Restricted Access | Chapter IV | 383.12 kB | Adobe PDF | View/Open Request a copy |
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