Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/19848
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorAlfita, laili-
dc.contributor.authorFajar, Muhammad-
dc.date.accessioned2023-05-22T11:07:04Z-
dc.date.available2023-05-22T11:07:04Z-
dc.date.issued2023-05-02-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/19848-
dc.description105 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh motivasi belanja hedonis terhadap pembelian impulsif flash sale Shopee pada mahasiswa psikologi angkatan 2021 Universitas Medan Area. Penelitian ini merupakan penelitian deskriptif verifikatif dengan pendekatan kuantitatif. Sampel dalam penelitian ini adalah seluruh mahasiswa psikologi angkatan 2021 Universitas Medan Area yang pernah melakukan pembelian impulsif pada flash sale Shopee sebanyak 57 mahasiswa dengan menggunakan teknik total sampling. Teknik pengumpulan data melalui kusioner tertutup menggunakan skala Guttman dengan teknik analisis data menggunakan uji statistik parametrik regresi linear sederhana dan koefisien determinasi melalui SPSS. Hasil penelitian menunjukkan motivasi belanja hedonis berpengaruh positif dan signifikan terhadap pembelian impulsif flash sale shopee dengan nilai signifikansi sebesar 0,000 < 0,05 dan koefisien regresi sebesar 0,471 menunjukkan arah yang positif. Sementara, besarnya pengaruh motivasi belanja hedonis terhadap pembelian impulsif berdasarkan koefisien determinasi adalah sebesar 0,852 atau 85,2%. Secara keseluruhan, motivasi belanja hedonis dan pembelian impulsif flash sale Shopee pada mahasiswa This study aims to determine the effect of hedonic shopping motivation on impulsive purchases of Shopee flash sales for psychology student class of 2021 at the University of Medan Area. This research is a descriptive verification research with a quantitative approach. The sample in this study were all 2021 psychology students at the University of Medan Area who had made impulse purchases at Shopee flash sales as many as 57 students using a total sampling technique. The data collection technique was through a closed questionnaire using the Guttman scale with data analysis techniques using simple linear regression parametric statistical tests and the coefficient of determination via SPSS. The results showed that hedonic shopping motivation had a positive and significant effect on impulsive purchases of flash sale shopee with a significance value of 0.000 <0.05 and a regression coefficient of 0.471 indicating a positive direction. Meanwhile, the magnitude of the influence of hedonic shopping motivation on impulsive purchases based on the coefficient of determination is 0.852 or 85.2%. Overall, hedonic shopping motivation and impulse purchases of Shopee flash sales among psychology student class of 2021 at the University of Medan Area are in the high category.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188600271-
dc.subjectMotivasi belanja hedonisen_US
dc.subjectpembelian impulsifen_US
dc.subjectflash saleen_US
dc.subjectshopee mahasiswa psikologien_US
dc.subjectHedonic shopping motivationen_US
dc.subjectimpulsive purchaseen_US
dc.subjectflash saleen_US
dc.subjectshopeeen_US
dc.subjectpsychology studenten_US
dc.titlePengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Flash Sale Shopee Pada Mahasiswa Psikologi Stambuk 2021 Universitas Medan Areaen_US
dc.title.alternativeThe Effect of Hedonic Shopping Motivation on Impulsive Purchase Shopee Flash Sale On Stambuk Psychology Student 2021 Medan Area Universityen_US
dc.typeThesisen_US
Appears in Collections:SP - Psychology

Files in This Item:
File Description SizeFormat 
188600271 - Muhammad Fajar - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography2.19 MBAdobe PDFView/Open
188600271 - Muhammad Fajar - Chapter IV.pdf
  Restricted Access
Chapter IV360.8 kBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.