Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/20054
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dc.contributor.advisorYunita, Nindya-
dc.contributor.advisorRafiki, Ahmad-
dc.contributor.authorArsad, Putri Afifah-
dc.date.accessioned2023-06-21T04:50:48Z-
dc.date.available2023-06-21T04:50:48Z-
dc.date.issued2023-04-13-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/20054-
dc.description76 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk menganalisa “Pengaruh Religiusitas Islam dan Pengetahuan Produk Halal Terhadap Keputusan Pembelian Merek Wardah Di Kota Medan (Studi Kasus Mahasiswa/i Fakultas Hukum Universitas Medan Area Tahun 2021)”. Jenis penelitian ini menggunakan penelitian asosiatif kuantitatif. Teknik random sampling digunakan untuk menentukan sampel sebanyak 93 orang. Jenis data yang digunakan adalah tipe data primer. Sumber data yang digunakan adalah sumber data yang berasal dari tanggapan responden yang disebar. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas uji, pengujian hipotesis klasik dan pengujian hipotesis dengan program SPSS Hasil penelitian menunjukkan bahwa signifikansi X1 bagi religiusitas Islam adalah 0,000 < 0,05 sehingga religiusitas Islam berpengaruh kuat terhadap keputusan pembelian, sehingga keputusan H1 diterima. Hasil penelitian menunjukkan bahwa signifikansi X2 untuk produk halal adalah 0,000 < 0,05 sehingga produk halal berpengaruh kuat terhadap keputusan pembelian, sehingga keputusan pembelian H2 diterima, signifikansi 0,000 < 0,05 maka variabel bebas (religiusitas Islam dan produk halal secara simultan berpengaruh positif dan signifikan pada variabel dependen (keputusan pembelian) maka H3 diterima. This study aims to analyze "The Influence of Islamic Religiosity and Knowledge of Halal Products on Purchase Decisions for the Wardah Brand in Medan City (Case Study of Law Faculty University Medan Area Students in 2021)". This type of research uses associative research with a quantitative approach. Using accidental sampling technique in determining the sample, namely 93 respondents. The type of data used is the type of primary data. The data source used is the data source that comes from the answers of the respondents through a distributed questionnaire. The data analysis technique used is validity test, reliability test, classic assumption test, and hypothesis testing using the SPSS program. The results showed that the significance value of X1 for Islamic religiosity had a significant value of 0.000 <0.05, so that Islamic religiosity had a significant effect on purchasing decisions, so the decision H1 was accepted. The results showed that the significance value of X2 for halal products had a significant value of 0.000 <0.05, so religiosity had a significant effect on purchasing decisions, so the decision H2 was accepted. Significance value 0.000 <0.05, then the independent variable (Islamic religiosity and halal products have a positive and significant effect together (simultaneously) on the dependent variable (purchasing decision), then H3 is accepted.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;178320307-
dc.subjectreligiusitas islamen_US
dc.subjectproduk halalen_US
dc.subjectislamic religiosityen_US
dc.subjecthalal productsen_US
dc.subjectpurchasing decisionsen_US
dc.titlePengaruh Religiusitas Islam dan Pengetahuan Produk Halal terhadap Keputusan Pembelian Merek Wardah di Kota Medan (Studi Kasus Mahasiswa/I Fakultas Hukum Universitas Medan Area Tahun 2021)en_US
dc.title.alternativeThe Influence of Islamic Religiosity and Knowledge of Halal Products on Purchase Decisions for the Wardah Brand in Medan City (Case Study of Student/I of the Faculty of Law, University of Medan Area in 2021)en_US
dc.typeSkripsi Sarjanaen_US
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