Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/20088
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dc.contributor.advisorAmelia, Wan Rizca-
dc.contributor.authorPasaribu, Putri Ezramia-
dc.date.accessioned2023-06-23T03:04:27Z-
dc.date.available2023-06-23T03:04:27Z-
dc.date.issued2023-04-15-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/20088-
dc.description68 Halamanen_US
dc.description.abstractTujuan dari penelitian ini guna mengetahui serta menganalisis Pengaruh customer bonding dan customer experience terhadap loyalitas pelanggan Shampo NR kecamatan medan sunggal (studi kasus pada PT.Ikapharmindo Putramas Medan). Penelitian ini menggunakan metode eksploratif, dimana variabel diukur dengan skala likert.Pengumpulan data dilakukan dengan wawancara (interview), dan dengan daftar pertanyaan (questionnaire). Jumlah populasi dalam penelitian seluruh pelanggan Shampo NR berjumlah 57 orang. Penarikan sampel ini menggunakan metode sampling atau yang dikenal dengan istilah sensus. Penelitian ini jumlah populasi relatif kecil yaitu sebanyak 57 orang. Data diolah menggunakan SPSS V23,menggunakan analisis deskriptif dan pengujian hipotesis analisis regresi berganda. Hasil penelitian ini memaparkan bahwa: (1) secara parsial variabel customer bonding mempengaruhi loyalitas pelanggan Shampo NR pada pada PT.Ikapharmindo Putramas Medan. ; (2) secara parsial variabel customer experience mempengaruhi loyalitas pelanggan Shampo NR pada pada PT.Ikapharmindo Putramas Medan; (3) Pada saat yang sama, ada dampak positif yang signifikan antara retensi pelanggan dan pengalaman pelanggan. Customer Loyalty NR Shampoo PT.Ikapharmindo Putramas Medan This purpose of study was to determine and analyze the effect of customer bonding and customer experience on customer loyalty of Shampoo NR at districts of medan sunggal (student case study of PT.Ikapharmindo Putramas Medan)’’ . The research method used was exploratory research, where the variables were measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of questions (questionair). population in this study were all NR Shampoo customers. totaling 57 people. Sampling with the saturated sampling method or better known as the census. In this study, the population was relatively small, as many as 57 people. Data processing using SPSS version 23 software, with descriptive analysis and hypothesis testing with multiple regression analysis. The results showed that: (1) partially customer bonding variables affect customer loyalty NR Shampoo at PT.Ikapharmindo Putramas Medan sunggal ; (2) partially customer experience variables affect customer loyalty NR Shampoo at PT.Ikapharmindo Putramas Medan sunggal; (3) At the same time, there is a significant positive impact between customer retention and customer experience. Customer Retention NR Shampoo PT. Ikapharmindo Putramas Medan.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188320047-
dc.subjectcustomer bondingen_US
dc.subjectcustomer experienceen_US
dc.subjectcusmtomer loyalityen_US
dc.subjectloyalitas pelangganen_US
dc.titlePengaruh Customes Bonding dan Customer Experience Terhadap Loyalitas Pelanggan Shampo Nr Kecamatan Medan Sunggal (Studi Kasus Pada Pt.Ikapharmindo Putramas)en_US
dc.title.alternativeInfluence of Customs Bonding and Customers Experience on Customer Loyalty Shampoo Nr Medan Sunggal District (Case Study at Pt.Ikapharmindo Putramas)en_US
dc.typeThesisen_US
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