Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/20103
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DC Field | Value | Language |
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dc.contributor.advisor | LKS, Isnaniah | - |
dc.contributor.author | Restiana, Reka | - |
dc.date.accessioned | 2023-06-26T07:59:23Z | - |
dc.date.available | 2023-06-26T07:59:23Z | - |
dc.date.issued | 2023-04-13 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/20103 | - |
dc.description | 107 Halaman | en_US |
dc.description.abstract | Tujuan dari penelitian ini ialah agar tau pengaruh store atmosphere serta lokasi terhadap minat beli konsumen yang datang ke Irama Houseware Medan. Jenis penelitian ini disebut sebagai penelitian kuantitatif deskriptif itu ialah studi yang memakai kuesioner untuk alat pengumpulan data primer dan mencoba menggambarkan kejadian aktual dalam hubungannya dengan data statistik, sifat, dan korelasi antar variabel. Untuk mengumpulkan data untuk penelitian ini, survei dengan ukuran Likert didistribusikan. Penelitian ini melibatkan 96 individu, termasuk konsumen Irama Houseware. Perangkat lunak SPSS 22 dipakai untuk mengumpulkan data memakai pendekatan pemilihan non-probabilitas untuk analisis memakai analisis regresi linier berganda. Menurut temuan studi tersebut, suasana toko dan lokasi sama-sama berdampak pada minat konsumen dalam melaksanakan pembelian. Nilai R2 persamaan tersebut ialah 0,566, yang menjelaskan bahwa 56,6% variabel dependen yakni minat beli konsumen bisa dibuktikan oleh variabel independen penelitian, suasana toko dan lokasi, juga 43,4% disebabkan faktor lainnya yang tidak diperhitungkan. The purpose of this study was to ascertain the impact of store atmosphere and position on consumers who attend Irama Houseware Medan's purchase intent. This kind of research is referred to as descriptive quantitative research; it is a study that uses a questionnaire as the primary data gathering tool and attempts to describe an actual occurrence in conjunction with statistical data, traits, and correlations between variables. In order to gather data for this research, surveys with a Likert measure were distributed. 96 individuals made up the group in this research, which included Irama Houseware customers. The SPSS 22 software was used to gather the data using a non-probability selection approach for analysis using multiple linear regression analysis. According to the study's findings, position and store atmosphere both have an impact on consumers' interest in making purchases. The R2 value of the equation is 0.566, which indicates that 56.6% of the dependent variable, customer purchasing interest, can be described by the study's independent variables, shop ambiance and location, while 43.4% is affected by other factors that were not taken into account. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;178320188 | - |
dc.subject | store atmosphere | en_US |
dc.subject | lokasi | en_US |
dc.subject | minat beli konsumen | en_US |
dc.subject | store atmosphere | en_US |
dc.subject | location | en_US |
dc.subject | consumer buying interest | en_US |
dc.title | Pengaruh Store Atmosphere dan Lokasi terhadap Minat Beli Konsumen pada Irama Houseware di Medan | en_US |
dc.title.alternative | The Influence of Store Atmosphere and Location on Consumer Purchase Interest in the Rhythm of Houseware in Medan | en_US |
dc.type | Skripsi Sarjana | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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178320188 - Reka Restiana - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 2.02 MB | Adobe PDF | View/Open |
178320188 - Reka Restiana - Chapter IV.pdf Restricted Access | Chapter IV | 565.41 kB | Adobe PDF | View/Open Request a copy |
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