Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/20182
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dc.contributor.advisorUtama, Amrin Mulia-
dc.contributor.authorHariady, Artvan Prima-
dc.date.accessioned2023-07-04T12:05:27Z-
dc.date.available2023-07-04T12:05:27Z-
dc.date.issued2023-05-05-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/20182-
dc.description87 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui daya tarik iklan berpengaruh terhadap minat beli sepeda motor honda di PT. Indako Trading Coy. Untuk mengetahui kualitas produk berpengaruh terhadap minat beli sepeda motor honda di PT. Indako Trading Coy. Untuk mengetahui daya tarik iklan dan kualitas produk berpengaruh terhadap minat beli sepeda motor honda di PT. Indako Trading Coy. Jenis penelitian yang digunakan asosiatif yaitu penelitian asosiatif adalah Penelitian yang bertujuan untuk mengetahui ada dan tidaknya pengaruh atau hubungan antara variabel bebas terhadap variabel terikat. Populasi dalam penelitian ini adalah sebanyak 379 orang, sampel dalam penelitian ini adalah sebanyak 79 orang dengan menggunakan rumus slovin. Pengujian hipotesis yang diajukan, di analisis berdasarkan teknis statistik yaitu dengan uji normalitas, uji multikolinieritas, uji autokolerasi, uji heteroskedastisitas, uji validitas, uji reliabilitas, analisis regresi linier berganda, analisis kolerasi, koefisien determinasi, uji t, dan uji F.Berdasarkan hasil daya tarik iklan dan kualitas produk berpengaruh positif dan signifikan terhadap minat beli konsumen pada PT Indako Trading Coy. Daya tarik iklan berpengaruh positif dan signifikan terhadap minat beli konsumen pada produk PT. Indako Trading Coy. Dengan indikator yang paling besar adalah informasi produk PT. Indako Trading Coy yang jelas seperti foto dan deskripsi. Sedangkan indikator yang rendah adalah pesan iklan produk PT. Indako Trading Coy yang membangkitkan semangat. Kualitas produk,berpengaruh positif dan signifikan terhadap minat beli konsumen pada produk PT Indako Trading Coy. Dengan indicator yang paling besar adalah produk PT Indako Trading Coy mengunakan bahan yang berkualitas. Secara simultan Daya Tarik Iklan dan Kualitas Produk Berpengaruh Positif dan Signifikan Terhadap Minat Beli Konsumen. Adjusted R Square sebesar 0,470 berarti variabel daya tarik iklan, dan kualitas produk terhadap minat beli konsumen sebesar 47% dijelaskan dalam penelitian ini dan sisanya 53% di pengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti kepuasan, kepercayaan, brand image, loyalitas dan sebagainya. This research aims to find out the attractiveness of advertising affecting the interest in buying Honda motorcycles in PT. Indako Trading Coy. To find out the quality of the product affects the interest in buying honda motorcycles at PT. Indako Trading Coy. To find out the attractiveness of advertising and product quality affects the interest in buying Honda motorcycles at PT. Indako Trading Coy. The type of research that associative use is associative research is research that aims to find out the presence and absence of influence or relationship between free variables and bound variables. The population in this study was 379 people, the sample in this study was as many as 79 people using the formula slovin. Hypothesis testing is proposed, in analysis based on statistical technicalities, namely with normality tests, multicollinearity tests, autocolation tests, heteroskedasticity tests, validity tests, reliability tests, multiple linear regression analysis, cholera analysis, determination coefficients, t tests, and F tests. Based on the results of advertising attractiveness and product quality, it has a positive and significant effect on consumer buying interest in PT Indako Trading Coy. The attractiveness of advertising has a positive and significant effect on consumers' buying interest in PT products. Indako Trading Coy. With the largest indicator is pt product information. Indako Trading Coy is as clear as a photo and description. While the low indicator is the product advertising message of PT. Indako Trading Coy is uplifting. The quality of the products has a positive and significant effect on consumer buying interest in PT Indako Trading Coy products. With the largest indicator is PT Indako Trading Coy products using quality materials. Simultaneously, Advertising Attractiveness and Product Quality Have a Positive and Significant Effect on Consumers' Buying Interest. Adjusted R Square of 0.470 means that the variable of advertising attractiveness, and product quality to consumers' buying interest by 47% is described in this study and the remaining 53% is influenced by other variables that were not studied in this study, such as satisfaction, trust, brand image, loyalty and so on.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;208320273-
dc.subjectAdvertising Appealen_US
dc.subjectProduct Qualityen_US
dc.subjectBuying Interesten_US
dc.subjectDaya Tarik Iklanen_US
dc.subjectKualitas Produken_US
dc.subjectMinat Belien_US
dc.titlePengaruh Daya Tarik Iklan Dan Kualitas Produk Terhadap Minat Beli Sepeda Motor Honda Di Pt. Indako Trading Coyen_US
dc.title.alternativeEffect of Advertising Attractiveness And Product Quality Against Interest in Buying Honda Motorcycles at Pt. Indako Trading Coyen_US
dc.typeThesisen_US
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