Studi Identifikasi Faktor-Faktor yang Mempengaruhi Perilaku Konsumtif Remaja di Rintisan Sekolah Menengah Atas Bertaraf Internasional mandiri (RSMABIM) Shafiyyatul Amaliyyah Medan

Abstract

The purpose of this paper is to describe affecting factor's consumtive behaviour to teenages in Senior High School Shafiyyatul Amaliyyah, Medan, Independent International Standart (RSMABIM). According to Engel, Blackwell, Miniard theory (1994) are describe affecting factors consumtive behaviour consist of three parts, there are environment effects (cultures, social classes, personal effects, families, situation effects), individual effects (consumer resources, motivations, knowledges, attitudes and consumers behaviour), psychological processes (informations processing, learning, attitudes changing and consumers behaviour), and also Tambunan theory are describe affecting factors consumtive behaviour consist of internal factors (motivations, personalities, learning processes, attitudes and life style) and external I environment factors (cultures, sosial classes, social groups and families). The method was using in this research by Likert scale form with contain 65 items about affecting factors consumtive behaviour to teenages, and then were distributed about 50 exsemplars, this research was used descriptive method after that was analyzed with quantitative method with applyed Product Moment validity analyze formula and Cronbach 's Alpha reability formula, all analyzes in research was using computer system operational SPSS 18.0 windows version. The result of this paper shown that factors affecting consumtive behaviour scale has Cronbach 's Alpha coefisien reability about 0,973, factors constribution was affecting consumtive behaviour has constribution value about p ::; 0.05, recently. Domination on condition was medium I low included by parts of affecting consumtive behaviour according to Product Moment validity analyze and Cronbach 's Alpha reability formula. The most important factors about consumtive behaviour in this paper was personality effects, it could proved from 50 students in RSMABIM Shafiyyatul Amaliyah about 24.0% was contribution or 12 students witihin strong condition, teenages buoght something caused their own isn't other peoples effects, about 8.0% or 4 students within low condition, the students isn't miss new fashion so that their always up to date about new products.