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DC Field | Value | Language |
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dc.contributor.advisor | Sabrina, Hesti | - |
dc.contributor.author | Napitupulu, Valdo Gunaris | - |
dc.date.accessioned | 2023-10-13T07:56:06Z | - |
dc.date.available | 2023-10-13T07:56:06Z | - |
dc.date.issued | 2023-08-02 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/21494 | - |
dc.description | 86 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui apakah Kualitas Pelayanan dan Kepercayaan berpengaruh terhadap Kepuasan Konsumen Dalam Bertransaksi Menggunakan Aplikasi Gopay (Studi Pada Masyarakat Lingkungan XI Kelurahan Tanjung Rejo Medan). Jenis penelitian yang dilakukan adalah penelitian metode survey dan penjelasan dari pihak perusahaan atau biasa disebut pendekatan kuantitatif. Populasi dalam penelitian ini yaitu seluruh konsumen yang Bertransaksi Menggunakan Aplikasi Gopay (Studi Pada Masyarakat Lingkungan XI Kelurahan Tanjung Rejo Medan). Sampel pada penelitian ini sebanyak 63 responden yang diambil dengan membagikan kuesioner buat diisi oleh para responden. Hasil penelitian ini menunjukkan bahwa Kualitas Pelayanan berpengaruh signifikan terhadap Kepuasan Konsumen, dan Kepercayaan juga berpengaruh signifikan terhadap Kepuasan Konsumen Dalam Bertransaksi Menggunakan Aplikasi Gopay. This study aims to determine whether Service Quality and Trust affect Consumer Satisfaction in Transactions Using the Gopay Application (Study on Environmental Communities XI Tanjung Rejo Village, Medan). The type of research conducted is survey method research and explanations from the company or commonly called a quantitative approach. The population in this study are all consumers who transact using the Gopay application (Study on Environmental Communities XI, Tanjung Rejo Village, Medan). The sample in this study were 63 respondents who were taken by distributing questionnaires to be filled out by the respondents. The results of this study indicate that Service Quality has a significant effect on Consumer Satisfaction, and Trust also has a significant effect on Consumer Satisfaction in Transactions Using the Gopay Application. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;198320053 | - |
dc.subject | Service Quality | en_US |
dc.subject | Kualitas Layanan | en_US |
dc.subject | Kepercayaan dan Kepuasan Konsumen | en_US |
dc.subject | Trust and Consumer Satisfaction | en_US |
dc.title | Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Konsumen Dalam Bertransaksi Menggunakan Aplikasi Gopay (Studi Pada Masyarakat Lingkungan XI Kelurahan Tanjung Rejo Medan) | en_US |
dc.title.alternative | The Influence of Service Quality and Trust on Consumer Satisfaction in Transactions Using Applications Gopay (Study in Society Ward XI Subdistrict Tanjung Rejo Medan) | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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198320053 - Valdo Gunaris Napitupulu - Chapter IV.pdf Restricted Access | Chapter IV | 610.53 kB | Adobe PDF | View/Open Request a copy |
198320053 - Valdo Gunaris Napitupulu - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.74 MB | Adobe PDF | View/Open |
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