Pengaruh Kontrol Diri Dan Perilaku Konsumtif Belanja Online Pada Mahasiswa Sekolah Tinggi Perikanan Sibolga

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kontrol Diri Dan Perilaku Konsumtif Belanja Onlie Pada Mahasiswa Sekolah Tinggi Perikanan Sibolga. Hipotesis yang diajukan adalah ada pengaruh negarif antara control diri dengan perilaku konsumtif. Diasumsikan semakin tinggi kontrol diri maka semakin rendah perilaku konsumtif, sebaliknya semakin rendah kontrol diri maka semakin tinggi perilaku konsumtif. Sampel dalam penelitian ini berjumlah 50 orang. Metode yang digunakan adalah metode kuantitatif. Pengumpulan data menggunakan skala Likert. Hasil pengujian statistik dengan SPSS pada variabel X (Kontrol Diri) diperoleh nilai thitung = -3.697 < 2,010 = ttabel dan sig = 0,001 < 5%, sehingga H0 ditolak. Hal ini berarti variabel kontrol diri berpengaruh negatif signifikan terhadap variabel dependen perilaku konsumtif. Nilai R2 = 0,222 = 22,2%. Hal ini berarti variabel bebas kontrol diri mempengaruhi variabel dependen perilaku konsumtif sebesar 20,5% dan sisanya dipengaruhi oleh variabel lain yang tidak termasuk dalam penelitian ini. Berdasarkan uraian dapat disimpulkan bahwa perilaku konsumtif tergolong tinggi dengan nilai mean hipotetik sebesar 147,5 dan mean empirik sebesar 167,62. Selanjutnya kontrol diri tergolong rendah karena mean hipotetik 90 dan mean empiriknya sebesar 68,76. This study aims to determine the effect of self-control and consumptive behavior of online shopping among students at the Sibolga Fisheries High School. The hypothesis put forward is that there is a negative relationship between self-control and consumptive behavior. It is assumed that the higher the self-control, the lower the consumptive behavior, conversely, the lower the self-control, the higher the consumptive behavior. The sample in this study amounted to 50 people. The method used is a quantitative method. Data collection uses a Likert scale. Based on the results of partial analysis calculations, it can be seen that there is a negative relationship between self-control and consumptive behavior. The results of statistical tests with SPSS on variable X (Self Control) obtained tcount = -3,697 <2.010 = ttable and sig = 0.001 <5%, so H0 is rejected. This means that the selfcontrol variable has a significant negative effect on the dependent variable of consumptive behavior. R2 value = 0.222 = 22.2%. This means that the independent variable of self-control affects the dependent variable of consumptive behavior by 20.5% and the rest is influenced by other variables not included in this study. Based on the description, it can be concluded that consumer behavior is classified as high with a hypothetical mean value of 147.5 and an empirical mean of 167.62. Furthermore, self-control is classified as low because the hypothetical mean is 90 and the empirical mean is 68.76.