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DC Field | Value | Language |
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dc.contributor.advisor | Haryati, Endang | - |
dc.contributor.author | Rasyidi, Hasnan | - |
dc.date.accessioned | 2023-10-31T04:52:25Z | - |
dc.date.available | 2023-10-31T04:52:25Z | - |
dc.date.issued | 2023-10-06 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/21739 | - |
dc.description | 78 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk mengetahui “Hubungan Antara Kualitas Pelayanan Dengan Customer Satisfaction di Greens Café Balige”. Hipotesis yang diajukan dalam penelitian ini adalah terdapat hubungan positif dan signifikan antara Kualitas Pelayanan Dengan Customer Satisfaction di Greens Café Balige. Subjek penelitian yang diambil sebanyak 75 orang. Teknik pengambilan sampel adalah purposive sampling. Alat ukur yang digunakan adalah skala Kualitas Pelayanan dan skala Customer Satisfaction dengan menggunakan bentuk skala Likert. Pengolahan data penelitian ini dengan menggunakan teknik korelasi product moment pearson. Hasil penelitian menunjukan bahwa nilai koefisien rxy yaitu sebesar 0,776 dengan nilai signifikansi p 0,000 < 0,05. Sehingga dapat diartikan bahwa pada penelitian ini terdapat hubungan positif dan signifikan antara kualitas pelayanan dengan Customer Satisfaction. Hal ini berarti semakin tinggi kualitas pelayanan, maka semakin tinggi pula Customer Satisfaction, sebaliknya semakin rendah kualitas pelayanan, maka semakin rendah pula Customer Satisfaction. Adapun koefisien determinasi dari korelasi tersebut yaitu sebesar 0,601, yang mana nilai tersebut menunjukkan bahwa kualitas pelayanan mampu memberikan sumbangan efektif sebesar 60,1% terhadap Customer Satisfaction, sisanya terdapat 39,9% dipengaruhi oleh faktor-faktor lainnya yang tidak dapat dijelaskan dalam penelitian ini. This study aims to determine the "Correlation Between Service Quality and Customer Satisfaction at Greens Café Balige". The hypothesis put forward in this study is that there is a positive and significant relationship between Service Quality and Customer Satisfaction at Greens Café Balige. The research subjects taken were 75 people. The sampling technique is purposive sampling. The measuring instrument used is the Service Quality scale and the Customer Satisfaction scale using the Likert scale form. The processing of this research data uses the Pearson product moment correlation technique. The results showed that the rxy coefficient was 0.776 with a significance value of p 0.000 < 0.05. So it can be interpreted that in this study there is a positive and significant relationship between service quality and Customer Satisfaction with a very strong category. This mean s that the higher the service quality, the higher the Customer Satisfaction, conversely the lower the service quality, the lower the Customer Satisfaction. The coefficient of determination of the correlation is 0.601, which value indicates that service quality is able to make an effective contribution of 60.1% to Customer Satisfaction, the remaining 39.9% is influenced by other factors which cannot be explained in this study. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;198600069 | - |
dc.subject | kualitas pelayanan | en_US |
dc.subject | customer satisfaction | en_US |
dc.subject | greens café balige | en_US |
dc.subject | service quality | en_US |
dc.subject | customer satisfaction | en_US |
dc.title | Hubungan antara Kualitas Pelayanan dengan Customer Satisfaction di Greens Café Balige | en_US |
dc.title.alternative | The Correlation Between Service Quality With Customer Satisfaction at Greens Café Balige | en_US |
dc.type | Skripsi Sarjana | en_US |
Appears in Collections: | SP - Psychology |
Files in This Item:
File | Description | Size | Format | |
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198600069 - Hasnan Rasyidi - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 2.09 MB | Adobe PDF | View/Open |
198600069 - Hasnan Rasyidi - Chapter IV.pdf Restricted Access | Chapter IV | 508.45 kB | Adobe PDF | View/Open Request a copy |
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