Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/21810
Title: Pengaruh Green Product dan Green Promotion terhadap Keputusan Pembelian Tupperware pada Masyarakat di Kecamatan Tapian Dolok
Other Titles: The Influence of Green Products and Green Promotion on Tupperware Purchasing Decisions among People in Tapian Dolok District
Authors: Nasution, Lily Nur Indah Sari
metadata.dc.contributor.advisor: Salqaura, Siti Alhamra
Hasman, Haryaji Catur Putra
Keywords: green product;green promotion;keputusan pembelian;purchase decision
Issue Date: 2-Oct-2023
Publisher: Universitas Medan Area
Series/Report no.: NPM;198320042
Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh green product dan green promotion terhadap keputusan pembelian Tupperware pada masyarakat di Kecamatan Tapian Dolok. Penelitian ini menerapkan pendekatan kuantitatif untuk menganalisis populasi ataupun berbagai sampel, dan korelasi anatara karakteristik dan variabel. Untuk mengumpulkan data digunakan kuesioner dan skala likert. Sampel dalam penelitian ini yaitu Masyarakat di Kecamatan Tapian Dolok. Analisis data menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukan bahwa green product berpengaruh positif dan signifikan terhadap keputusan pembelian Tupperware di Kecamatan Tapian dolok, dimana diperoleh nilai t hitung 6.574 > 1,984 dengan nilai signifikansi sebesar (0,000 < 0,05). green promotion berpengaruh positif dan signifikan terhadap keputusan pembelian Tupperware di Kecamatan Tapian Dolok diperoleh nilai t hitung 6.574 > 1,984 dengan nilai signifikansi sebesar (0,000 < 0,05). Sementara itu pengaruh green product dan green promotion berpengaruh positif dan signifikan secara simultan terhadap keputusan pembelian dimana diperoleh nilai F hitung sebesar 116.371 > F tabel 3,10 dengan signifikansi (0,000 < 0,05). Dengan nilai Adjusted R2 senilai 0.700 maka bisa diambil kesimpulan variabel green product dan green promotion secara simultan memberi pengaruh senilai 70% terhadap keputusan pemelian Tupperware pada masyarakat di Kecamatan Tapian Dolok dan 30% ditentukan dari pengaruh faktor lainnya yang tidak dibahas pada penelitian ini. This study aims to determine the effect of green product and green promotion on Tupperware purchasing decisions in the community in Tapian Dolok District. This research applies a quantitative approach to analyze the population or various samples, and the correlation between characteristics and variables. To collect data, a questionnaire and Likert scale were used. The sample in this study were people in Tapian Dolok District. Data analysis using multiple linear regression analysis with the help of SPSS software. The results showed that green product has a positive and significant effect on purchasing decisions Tupperware in Tapian Dolok District, where the t value is obtained 6.574> 1.984 with a significance value of (0.000 <0.05). Green Promotion has a positive and significant effect on purchasing decisions for Tupperware in Tapian Dolok District, where the t value is obtained 6.574> 1.984 with a significance value of (0.000 <0.05). Meanwhile, the effect of green product and green promotion has a positive and significant effect simultaneously on purchasing decisions where the calculated F value is 116.371>Ftable 3.10 with a significance of (0.000 <0.05).With an Adjuster R2 value of 0.700, it can be concluded that the green product and green promotion variables simultaneously have an influence worth 70% on Tupperware purchasing decisions in the community in Tapian Dolok District and 30% is determined by the influence of other factors not discussed in this study.
Description: 111 Halaman
URI: https://repositori.uma.ac.id/handle/123456789/21810
Appears in Collections:SP - Management

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