Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/21856
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dc.contributor.advisorSalqaura, Siti Alhamra-
dc.contributor.authorManullang, Nancy Feronika-
dc.date.accessioned2023-11-08T03:53:12Z-
dc.date.available2023-11-08T03:53:12Z-
dc.date.issued2023-10-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/21856-
dc.description96 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh Direct Marketing, Product Quality, dan Satisfaction Customer bersama-sama terhadap Minat Beli Ulang pada Live Streaming Marketing TikTok di Kota Berastagi. Penelitian ini menggunakan metode kuantitatif bersifat asosiatif, pengambilan sampel menggunakan pendekatan purposive sampling. Populasi dalam penelitian ini berjumlah 52,226,00 jiwa dan sampel sebanyak 100 orang. Teknik pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling dan rumus Slovin, maka di dapat nilai error level 0,1 dan total sampel yang akan di ambil dari seluruh pengguna aplikasi Tiktok di kota Berastagi adalah 100 responden pengguna aplikasi Tiktok di kota Berastagi.. Penelitian ini menggunakan SPSS Version 22 dengan teknik analisis regresi linear berganda. Hasil penelitian menunjukan bahwa variabel Direct Marketing (X1), Product Quality (X2), Customer Satisfaction (X3) bersama sama memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y). Hal ini dibuktikan dengan uji F-hitung 27,992 > F-tabel 2,70 dan signifikansinya 0,000 < 0,05 menunjukkan bahwa Direct Marketing (X1), Product Quality (X2), Customer Satisfaction (X3) bersama sama (simultan) memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang (Y) pada pengguna aplikasi TikTok di Berastagi. This research aims to determine the influence of Direct Marketing, Product Quality, and Customer Satisfaction together on Repurchase Interest in TikTok Live Streaming Marketing in Berastagi City. This research uses an associative quantitative method, sampling uses a purposive sampling approach. The population in this study was 52,226.00 people and the sample was 100 people. The sampling technique was carried out using purposive sampling technique and the Slovin formula, so an error level value of 0.1 was obtained and the total sample that would be taken from all users of the Tiktok application in the city of Berastagi was 100 respondents who used the Tiktok application in the city of Berastagi.. This research using SPSS Version 22 with multiple linear regression analysis techniques. The research results show that the variables Direct Marketing (X1), Product Quality (X2), Customer Satisfaction (X3) together have a positive and significant influence on Repurchase Intention (Y). This is proven by the F-count test of 27.992 > F-table 2.70 and the significance is 0.000 < 0.05 indicating that Direct Marketing (X1), Product Quality (X2), Customer Satisfaction (X3) together (simultaneously) have a positive influence and significant to Repurchase Interest (Y) among TikTok application users in Berastagi.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320073-
dc.subjectdirect marketingen_US
dc.subjectproduct qualityen_US
dc.subjectcustomer satisfactionen_US
dc.titlePengaruh Direct Marketing, Product Quality dan Customer Satisfaction Terhadap Minat Beli Ulang pada Live Streaming Marketing TikTok (Studi pada Pengguna Aplikasi TikTok di KotaBerastagi)en_US
dc.title.alternativeInfluence of Direct Marketing, Product Quality and Customer Satisfaction on Repurchase Interest in TikTok Live Streaming Marketing (Study of TikTok Application Users in Berastagi City)en_US
dc.typeThesisen_US
Appears in Collections:SP - Management

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