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https://repositori.uma.ac.id/handle/123456789/21883
Title: | Pengaruh E-Service Quality dan E-Trust terhadap Repurchase Intention pada Butik Dress Gallery Sun Plaza Medan |
Other Titles: | The Influence of E-Service Quality and E-Trust on Repurchase Intention at the Dress Gallery Boutique Sun Plaza Medan |
Authors: | Safira, Nona Nurul |
metadata.dc.contributor.advisor: | Lubis, Adelina Syahrial, Hery |
Keywords: | e-service quality;e-trust;repurchase intention |
Issue Date: | 2-Oct-2023 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;198320226 |
Abstract: | Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Trust terhadap Repurchase Intention pada Butik Dress Gallery Sun Plaza Medan. Jenis penelitian ini adalah asosiatif dengan pendekatan kuantitatif. Data yang digunakan merupakan data primer atau kuesioner dan metode analisis data menggunakan SPSS 25. Populasi dalam penelitian ini adalah seluruh pelanggan Butik Dress Gallery Sun Plaza Medan yang berjumlah 133 konsumen. Teknik sampel yang digunakan adalah Probability sampling menggunakan rumus Slovin maka jumlah sampel dalam penelitian ini adalah sebanyak 100 responden. Berdasarkan hasil penelitian ini menunjukkan bahwa secara parsial pengaruh E-Service Quality (X1) berpengaruh positif dan signifikan terhadap Repurchase Intention pada Butik Dress Gallery Sun Plaza Medan. Pengaruh E-Trust (X2) berpengaruh positif dan signifikan terhadap Repurchase Intention pada Butik Dress Gallery Sun Plaza Medan. Berdasarkan hasil Uji F didapati bahwa E-Service Quality dan E-Trust secara bersama-sama (simultan) berpengaruh terhadap Repurchase Intention. Pada koefisien determinasi (R2) bahwa nilai Adjusted R Square yang diperoleh yaitu sebesar 0,850 (85%) dan sisanya 15% yang akan di pengaruhi oleh faktor-faktor lainnya yang tidak dapat dijelaskan pada penelitian ini. This study aims to determine the influence of E-Service Quality and E-Trust on Repurchase Intention at the Sun Plaza Medan Dress Gallery boutique. This type of research is associative with a quantitative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population in this study were all customers of the Sun Plaza Medan Dress Gallery boutique, totaling 133 consumers. The sample technique used is probability sampling using the Slovin formula, so the number of samples in this study is 100 respondents. Based on the results of this study, it shows that partially the influence of E-Service Quality (X1) has a positive and significant effect on Repurchase Intention at the Sun Plaza Medan Dress Gallery boutique. The effect of E-Trust (X2) has a positive and significant effect on Repurchase Intention at the sun plaza Medan Dress Gallery boutique. Based on the results of the F Test, it was found that E-Service Quality and E-Trust simultaneously had an effect on Repurchase Intention. On the coefficient of determination (R2) that the Adjusted R Square value obtained is 0.850 (85%) and the remaining 15% will be influenced by other factors that cannot be explained in this study. |
Description: | 74 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/21883 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
198320226 - Nona Nurul Safira - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.45 MB | Adobe PDF | View/Open |
198320226 - Nona Nurul Safira - Chapter IV.pdf Restricted Access | Chapter IV | 314.12 kB | Adobe PDF | View/Open Request a copy |
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