Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/21924
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dc.contributor.advisorTarigan, Eka Dewi Setia-
dc.contributor.advisorAmelia, Wan Rizca-
dc.contributor.authorMunthe, Sulis Karina-
dc.date.accessioned2023-11-14T02:35:54Z-
dc.date.available2023-11-14T02:35:54Z-
dc.date.issued2023-10-11-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/21924-
dc.description80 Halamanen_US
dc.description.abstractTujuan penelitian ini adalah untuk mengetahui pengaruh Customer Relationship Management dan Customer Satisfaction terhadap Pembelian Ulang Pada Café Bergendaal Koffie. Jenis penelitian yang digunakan adalah penelitian asosiatif,dimana variabel diukur dengan skala likert. Penelitian ini menggunakan sumber data primer. Populasi dalam penelitian ini adalah seluruh pelanggan Café Bergendaal Koffie mulai bulan September 2022 hingga Desember 2022 sebanyak 800 pelanggan. Jumlah sampel yang digunakan sebanyak 89 responden menggunakan rumus slovin. Pengolahan data menggunakan perangkat lunak SPSS versi 25, dengan analisis data meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolonieritas, uji heteroskedasitas, analisis regresi linier berganda, uji t, uji f, uji koefisien determinasi. Hasil penelitian ini menunjukkan bahwa: (1) Hasil penelitian menunjukkan bahwa secara parsial variabel Customer Relationship Management mempengaruhi pembelian ulang pada café Bergendaal Koffie. (2) Hasil Hasil penelitian menunjukkan bahwa secara parsial variabel Customer Satisfaction mempengaruhi pembelian ulang pada café Bergendaal Koffie. (3) Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel Customer Relationship Management dan Customer Satisfaction terhadap pembelian ulang pada café Bergendaal Koffie. The purpose of this study was to find out the influence of Customer Relationship Management and Customer Satisfaction on Repeat Purchases at Café Bergendaal Koffie. The type of research used is associative research, where variables are measured with a Likert scale. This study uses primary data sources. The population in this study are all customers of Café Bergendaal Koffie from September 2022 to December 2022 totaling 800 customers. The number of samples used was 89 respondents using the slovin formula. Data processing uses SPSS software version 25, with data analysis including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, f test, coefficient of determination test. The results of this study indicate that: (1) The results of the study indicate that partially the Customer Relationship Management variable influences repurchasing at the Bergendaal Koffie café. (2) The results of the study show that partially the customer satisfaction variable influences repurchasing at the Bergendaal Koffie café. (3) The results of the study show that there is a positive and significant influence between the Customer Relationship Management and Customer Satisfaction variables on repurchasing at the Bergendaal Koffie café.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320249-
dc.subjectcustomer relationship managementen_US
dc.subjectcustomer satisfactionen_US
dc.subjectpembelian ulangen_US
dc.subjectrepurchaseen_US
dc.titlePengaruh Customer Relationship Management (CRM) dan Customer Satisfaction terhadap Pembelian Ulang pada Café Bergendaal Koffie Jl. Abadi, Kec. Medan Sunggal,Kota Medanen_US
dc.title.alternativeThe Influence of Customer Relationship Management (CRM) and Customer Satisfaction on Repeat Purchases at Café Bergendaal Koffie Jl. Abadi, District. Medan Sunggal, Medan Cityen_US
dc.typeSkripsi Sarjanaen_US
Appears in Collections:SP - Management

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198320249 - Sulis Karina Munthe - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography1.05 MBAdobe PDFView/Open
198320249 - Sulis Karina Munthe - Chapter IV.pdf
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