Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/22001
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dc.contributor.advisorLestari, Indawati-
dc.contributor.authorSaragih, Luhut C.-
dc.date.accessioned2023-11-20T03:10:14Z-
dc.date.available2023-11-20T03:10:14Z-
dc.date.issued2023-08-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/22001-
dc.description50 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui apakah Online Visual Merchandising dan Promosi Penjualan Online mempunyai pengaruh terhadap Impulse Buying. Populasi yang digunakan dalam penelitian ini yakni Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Medan Area . Penelitian ini menggunakan sebanyak 73 responden, dengan menggunakan rumus slovin sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Regresi Linier Berganda, Uji F, Uji T Dan Koefisien Determinasi (R2) dengan menggunakan software SPSS (Statistic Product and Service Solution). Data penelitian bersumber dari data primer dan diambil dengan cara menyebar kuesioner. Hasil penelitian menunjukan bahwa terdapat hubungan antara variabel independen yaitu Online Visual Merchandising dan Promosi Penjualan Online terhadap variabel dependen Impulse Buying. Variabel Online Visual Merchandising diperoleh nilai t adalah thitung > ttabel (7,908 >1,666) dengan tingkat signifikasi 0,000 < 0,1 dan untuk variabel Promosi Penjualan Online diperoleh nilai adalah thitung > ttabel (2,757 >1,666) dengan tingkat signifikasi 0,016 < 0,1 sehingga dapat disimpulkan Online Visual Merchandising dan Promosi Penjualan Online berpengaruh positif dan signifikan terhadap Impulse Buying. Populasi yang digunakan dalam penelitian ini yakni Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Medan. This study aims to determine whether Online Visual Merchandising and Online Sales Promotion have an influence on Impulse Buying. The population used in this study were students of the Faculty of Economics and Business, University of Medan Area. This study used 73 respondents, using the slovin formula as the sampling technique. Hypothesis testing in this study uses statistical analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression, F test, T test and coefficient of determination (R2) using SPSS (Statistic Product and Service Solution) software. The research data is sourced from primary data and taken by distributing questionnaires. The results showed that there was a relationship between the independent variables namely Online Visual Merchandising and Online Sales Promotion to the dependent variable Impulse Buying. For the Online Visual Merchandising variable, the t value is tcount > ttable (7.908 > 1.666) with a significance level of 0.000 <0.1 and for the Online Sales Promotion variable the value is tcount > ttable (2.757 > 1.666) with a significance level of 0.016 <0.1 so it can be concluded that Online Visual Merchandising and Online Sales Promotion have a positive and significant effect on Impulse Buying. The population used in this study were students of the Faculty of Economics and Business, University of Medan.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;188320263-
dc.subjectonline visual merchandisingen_US
dc.subjectpromosi penjualan onlineen_US
dc.subjectimpulse buyingen_US
dc.subjectonline sales promotionen_US
dc.titlePengaruh Online Visual Merchandising dan Promosi Penjualan Terhadap Impulse Buying di Aplikasi Blibli pada Mahasiswa FEB Universitas Medan Areaen_US
dc.title.alternativeThe Influence of Online Visual Merchandising and Sales Promotion on Impulse Buying in the Blibli Application among FEB Students at Medan Area Universityen_US
dc.typeThesisen_US
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