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https://repositori.uma.ac.id/handle/123456789/22011
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DC Field | Value | Language |
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dc.contributor.advisor | Tarigan, Eka Dewi Setia | - |
dc.contributor.author | Nababan, Eka Juni | - |
dc.date.accessioned | 2023-11-20T10:47:10Z | - |
dc.date.available | 2023-11-20T10:47:10Z | - |
dc.date.issued | 2023-10-11 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/22011 | - |
dc.description | 82 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk menguji “pengaruh relationship dan emotional marketing terhadap loyalitas pelanggan e-commerce tokopedia di kec datuk bandar tanjungbalai”. Jenis penelitian ini adalah asosiatif yang merupakan penelitian dengan tujuan untuk menganalisis hubungan atau pengaruh antara dua variabel atau lebih. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berbelanja online dengan aplikasi tokopedia di kecamatan datuk bandar yang jumlahnya tidak diketahui dengan pasti. Metode pengambilan sampel menggunakan lemeshow. Jumlah sampel yang digunakan pada penelitian ini adalah 96 orang. Analisis data pada penelitian ini meliputi uji validitas, uji reabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, analisis regresi linear berganda, uji-t, uji-f, uji koefisien determinan (r2) menggunakan statistical package for the social science for windows (spss) 25. Berdasarkan uji r2 mendapati nilai sebesar 0,210. Hal ini menyatakan bahwa variabel relationship dan variabel emotional marketing mempengaruhi loyalitas pelanggan sebesar 21%, sedangkan sisanya sebesar 79% dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini. This study aims to examine the "influence of relationship and emotional marketing on customer loyalty in Tokopedia e-commerce in the Datuk Bandar Tanjungbalai District". This research is an associative study that aims to analyze the relationship or influence between two or more variables. The population in this study is all consumers who have shopped online using the Tokopedia application in the Datuk Bandar Tanjungbalai District, with an unknown exact number. The sampling method used in this study is the Lemeshow method. The sample size used in this study is 96 individuals. Data analysis in this study includes validity testing, reliability testing, normality testing, multicollinearity testing, heteroskedasticity testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R2) test using Statistical Package for the Social Sciences for Windows (SPSS) 25. Based on the R2 test, the value obtained is 0.210. This indicates that the variables of relationship and emotional marketing influence customer loyalty by 21%, while the remaining 79% is influenced by variables that were not examined in this study. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;188320238 | - |
dc.subject | Relationship | en_US |
dc.subject | Emotional Marketing | en_US |
dc.subject | Customer Loyalty | en_US |
dc.subject | Loyalitas Pelanggan | en_US |
dc.title | Pengaruh Relationship Dan Emotional Marketing Terhadap Loyalitas Pelanggan E-Commerce Tokopedia Di Kec Datuk Bandar Tanjungbalai | en_US |
dc.title.alternative | The Influence of Relationships and Emotional Marketing Towards E-Commerce Customer Loyalty Tokopedia in Datuk Bandar District Tanjung Balai | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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188320238 - Eka Juni Nababan - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.23 MB | Adobe PDF | View/Open |
188320238 - Eka Juni Nababan - Chapter IV.pdf Restricted Access | Chapter IV | 383.71 kB | Adobe PDF | View/Open Request a copy |
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