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https://repositori.uma.ac.id/handle/123456789/22097
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DC Field | Value | Language |
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dc.contributor.advisor | Alfifto | - |
dc.contributor.author | Putri, Aliffia | - |
dc.date.accessioned | 2023-11-27T03:32:58Z | - |
dc.date.available | 2023-11-27T03:32:58Z | - |
dc.date.issued | 2023-10 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/22097 | - |
dc.description | 70 Halaman | en_US |
dc.description.abstract | Loyalitas dari pelanggan sangat penting untuk keberhasilan setiap perusahaan, loyalitas dapat terjadi dengan memenuhi beberapa faktor diantaranya dengan menerapkan Customer relationship marketing dan nilai pelanggan. Pelanggan yang memiliki pengalaman positif saat menginap di hotel atau menggunakan layanan dapat membantu menghasilkan bisnis baru dan menarik pelanggan baru dengan menyebarkan berita tentang pengalaman positif mereka. Tujuan penelitian ini adalah untuk mengetahui pengaruh customer relationship marketing dan nilai konsumen terhadap loyalitas konsumen pada pelanggan Hotel Anaya Medan. Jenis penelitian ini adalah penelitian asosiatif, dengan populasi konsumen yang memiliki kartu member premium periode Januari 2022 sampai Desember 2022 yang berjumlah 2190 orang, dan jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Analisis yang digunakan dalam penelitian ini ialah regresi berganda. Hasil penelitian menunjukkan secara pasrsial Customer Relationship Marketing (CRM) berpengaruh secara positif dan signifikan terhadap loyalitas konsumen hotel Anaya Medan, secara pasrsial nilai konsumen berpengaruh secara positif dan signifikan terhadap loyalitas konsumen hotel Anaya. Secara simultan Customer Relationship Marketing (CRM) dan nilai konsumen berpengaruh secara positif dan signifikan terhadap loyalitas konsumen hotel Anaya. Loyalty from very customers is important for the success of every company, loyalty can occur by fulfilling several factors including implementing customer relationship marketing and customer value. Customers who have positive experiences when staying at hotels or using services can help generate new business and attract new customers by spreading the word about their positive experiences. The purpose of this study was to determine the effect of customer relationship marketing and consumer value on customer loyalty at Anaya Hotel Medan customers. This type of research is associative research, with a population of consumers who have premium member cards for the period January 2022 to December 2022 totaling 2190 people, and the number of samples used in this study were 100 respondents. The analysis used in this study is multiple regression. The results showed that partially Customer Relationship Marketing (CRM) had a positive and significant effect on customer loyalty at Anaya Medan hotel. partially customer value had a positive and significant effect on customer loyalty at Anaya Medan hotel. Simultaneously Customer Relationship Marketing (CRM) and consumer value have a positive and significant effect on customer loyalty at the Anaya hotel. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;198320106 | - |
dc.subject | customer relationship marketing | en_US |
dc.subject | nilai konsumen | en_US |
dc.subject | loyalitas konsumen | en_US |
dc.subject | consumer value | en_US |
dc.subject | consumer loyalty | en_US |
dc.title | Pengaruh Customer Relationship Marketing dan Nilai Konsumen Terhadap Loyalitas Konsumen Pada Pelanggan Hotel Anaya Medan | en_US |
dc.title.alternative | The Influence of Customer Relationship Marketing and Consumer Values on Consumer Loyalty in Anaya Medan Hotel Customers | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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198320106 - Aliffia Putri Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.43 MB | Adobe PDF | View/Open |
198320106 - Aliffia Putri Chapter IV.pdf | Chapter IV | 585.5 kB | Adobe PDF | View/Open |
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