Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/22105
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dc.contributor.advisorNurcahyani, Marizha-
dc.contributor.authorSimargolang, Nur Ainun-
dc.date.accessioned2023-11-27T05:04:28Z-
dc.date.available2023-11-27T05:04:28Z-
dc.date.issued2023-10-10-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/22105-
dc.description105 Halamanen_US
dc.description.abstractTujuan dari penelitian adalah 1) Untuk mengetahui saluran pemasaran kelapa sawit rakyat di Desa Aek Batu Kecamatan Torgamba Kabupaten Labuhanbatu Selatan, 2) Untuk mengetahui besar margin pemasaran dan Farmer’s share saluran pemasaran kelapa sawit rakyat di Desa Aek Batu Kecamatan Torgamba Kabupaten Labuhanbatu Selatan, 3) Untuk mengetahui bagaimana tingkat efisiensi saluran pemasaran kelapa sawit rakyat di Desa Aek Batu Kecamatan Torgamba Kabupaten Labuhanbatu Selatan. Metode penelitian yang digunakan observasi dan wawancara langsung kepada responden menggunakan daftar pertanyaan (kuisoner). Teknik pengambilan sampel pada penelitian ini yaitu Purposive dan snowball sampling dimana jumlah populasi petaninya 737 petani, sampel diambil secara sengaja yaitu 35 petani, 3 orang pedagang pengumpul, dan 1 orang pedagang besar. Hasil penelitian menunjukkan bahwa terdapat 2 saluran pemasaran, saluran yang pertama dengan margin pemasaran Rp 200/Kg, dengan jumlah Farmer’s share 90%, kemudian dikatakan efisien karena hasil efisiensi pemasaran sebesar 21% < 50 %. Saluran pemasaran kedua dengan margin pemasaran Rp 393/Kg, dengan jumlah farmer’s share 80%, dan dikatakan efisien karena hasil efisiensi pemasaran sebesar 20% < 50 %. The aims of the research were 1) to find out the marketing channel for smallholder oil palm in Aek Batu Village, Torgamba District, South Labuhanbatu Regency, 2) To find out the size of the marketing margin and Farmer's share of the smallholder palm oil marketing channel in Aek Batu Village, Torgamba District, South Labuhanbatu Regency, 3) To find out how the level of efficiency of the people's palm oil marketing channel in Aek Batu Village, Torgamba District, South Labuhanbatu Regency. The research method used was observation and direct interviews with respondents using a questionnaire (questionnaire). The sampling technique in this study was purposive and snowball sampling where the population of farmers was 737 farmers, the sample was taken deliberately, namely 35 farmers, 3 collectors, and 1 wholesaler. The results showed that there were 2 marketing channels, the first channel with a marketing margin of IDR 200/Kg, with a total Farmer's share of 90%, was said to be efficient because the results of marketing efficiency were 21% <50%. The second marketing channel with a marketing margin of IDR 393/Kg, with a 80% farmer's share, is said to be efficient because the results of marketing efficiency are 20% <50%.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198220197-
dc.subjectmargin pemasaranen_US
dc.subjectfarmer’s shareen_US
dc.subjectefisiensi pemasaranen_US
dc.subjectmarketing marginen_US
dc.subjectfarmer's shareen_US
dc.subjectmarketing efficiencyen_US
dc.titleAnalisis Efisiensi Pemasaran Tandan Buah Segar (Tbs) Kelapa Sawit Rakyat di Desa Aek Batu Kecamatan Torgamba Kabupaten Labuhanbatu Selatanen_US
dc.title.alternativeAnalysis of Marketing Efficiency of Fresh Fruit Bunch (Tbs) of People's Palm Oil in Aek Batu Village, Torgamba District, South Labuhanbatu Regencyen_US
dc.typeSkripsi Sarjanaen_US
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