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https://repositori.uma.ac.id/handle/123456789/22959| Title: | Pengaruh Brand Equity Terhadap Loyalitas Nasabah di PT. BRI Unit Pangkalan Brandan |
| Other Titles: | The Influence of Brand Equity on Customer Loyalty at PT. BRI Pangkalan Brandan Unit |
| Authors: | Anggara, Surya |
| metadata.dc.contributor.advisor: | Effendi, Ihsan Dewi, Eka |
| Keywords: | Pengaruh Brand Equity;Loyalitas Nasabah di PT. BRI Unit Pangkalan Brandan;Pengaruh Brand Equity |
| Issue Date: | 2013 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;108320026 |
| Abstract: | SSetiap perusahaan yang ingin meningkatkan loyalitas dari nasabah , maka perusahaan tersebut harus menetapkan satu strategi yang dapat menunjang keberhasilan bisnis dalam sektor perbankan khususnya peningkatan loyalitas nasabah For every company that wants to increase customer loyalty, the company must establish a strategy that can support business success in the banking sector, especially increasing customer loyalty. |
| Description: | 47 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/22959 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 108320026 - Surya Anggara - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 8.43 MB | Adobe PDF | View/Open |
| 108320026 - Surya Anggara - Chapter IV.pdf Restricted Access | Chapter IV | 5.31 MB | Adobe PDF | View/Open Request a copy |
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