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https://repositori.uma.ac.id/handle/123456789/23034| Title: | Strategi Pemasaran Jasa Pengiriman Pada PT. Pos Indonesia Medan |
| Other Titles: | Marketing Strategy for Delivery Services at PT. Pos Indonesia Medan |
| Authors: | Siregar, Polman M |
| metadata.dc.contributor.advisor: | Hasibuan, Rafiah Wijaya, Muslim |
| Keywords: | Strategi Pemasaran Jasa Pengiriman;Delivery Service Marketing Strategy |
| Issue Date: | 2004 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;008300443 |
| Abstract: | Pemasaran merupakan proses yang memegang peranan penting terhadap perusahaan yang memasarkan barang dan jasa pada konsumen, karena setiap perusahaan mempunyai kesempatan yang sama untuk rnemproduksi dan merebut pasar dimasyarakat/konsumen atau dengan kata lain persaingan antara perusahaan · yang satu dengan perusahaan yang lainnya akan lebih menonjol untuk rnerebut pasar tersebut. Marketing is a process that plays an important role in companies that market goods and services to consumers, because every Companies have equal opportunities to produce and seize market in society/consumers or in other words competition between companies One company and another will be more prominent in capturing the market |
| Description: | 71 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/23034 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 008300043 - Polman M Siregar - Chapter IV.pdf Restricted Access | Chapter IV | 3.52 MB | Adobe PDF | View/Open Request a copy |
| 008300043 - Polman M Siregar - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 4.33 MB | Adobe PDF | View/Open |
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