Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/23038| Title: | Strategi Pemasaran pada PT. Komselindo Cabang Medan dalam Meningkatkan Volume Penjualannya |
| Other Titles: | Marketing Strategy at PT. Komselindo Medan Branch in Increasing its Sales Volume |
| Authors: | Darwani |
| metadata.dc.contributor.advisor: | Hasibuan, Rafiah Winarni |
| Keywords: | Strategi Pemasaran;PT. Komselindo Cabang Medan;Marketing strategy |
| Issue Date: | 2007 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;038320105 |
| Abstract: | Dalam skripsi ini membahas tentang strategi pemasaran mencakup pengertian dan pentingnya strategi pemasaran, segmentasi pasar, dan pertimbanganpertimbangan penentuannya, bauran pemasaran , dan hambatan - hambatan yang dialami perusahaan dari produk perusahaan terhadap peningkatan volume penjualan This thesis discusses marketing strategies including understanding and importance of marketing strategy, market segmentation, and considerations determination, marketing mix, and obstacles experienced by the company from the company's products towards increasing sales volume |
| Description: | 76 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/23038 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 038320105 - Darwin - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 4.76 MB | Adobe PDF | View/Open |
| 038320105 - Darwani - Chapter IV.pdf Restricted Access | Chapter IV | 3.13 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.