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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | - | - |
dc.contributor.author | Hadijoyo, Marhendro Setyo | - |
dc.date.accessioned | 2024-02-29T02:01:27Z | - |
dc.date.available | 2024-02-29T02:01:27Z | - |
dc.date.issued | 2007 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/23264 | - |
dc.description | 61 Halaman | en_US |
dc.description.abstract | Kesimpulan 1. PT Enseval Cabang Medan dalam usaha peningkatan volume penjualan produknya, menyesuaikan kebijakan saluran distribusi dengan situasi pasar perusahaan. 2. Dalam memasarkan produknya kepada konsumen akhir dilakukan secara tidak langsung dengan menggunakan perantara apotik, toko obat, rumah sakit, instansi pemerintah I swasta. dokter sebagai perantara pembelian ke perusahaan. 3. Kebijakan saluran distribusi yang digunakan perusahaan dinilai cukup efektif karena dapat menjangkau pasar yang luas melalui penjualan ke agen dan perantara yaitu toko-toko grosir dan eceran yang meneruskan ke konsumen. 4. Rencana dan realisasi penjualan perusahaan belum dapat tercapai seluruhnya. Conclusion 1. PT Enseval Medan Branch, in an effort to increase the sales volume of its products, adjusts distribution channel policies to the company's market situation. 2. Marketing the product to final consumers is done indirectly by using intermediaries from pharmacies, drug stores, hospitals, government and private agencies. doctors as purchasing intermediaries to companies. 3. The distribution channel policy used by the company is considered quite effective because it can reach a wide market through sales to agents and intermediaries, namely wholesale and retail stores which pass on to consumers. 4. The company's sales plans and realization have not been fully achieved. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;058320164 | - |
dc.subject | saluran distribusi | en_US |
dc.subject | volume penjualan | en_US |
dc.subject | distribution channel | en_US |
dc.subject | sales volume | en_US |
dc.title | Peranan Saluran Distribusi dalam Meningkatkan Volume Penjualan pada PT. Enseval Cabang Medan | en_US |
dc.title.alternative | The Role of Distribution Channels in Increasing Sales Volume at PT. Enseval Medan Branch | en_US |
dc.type | Skripsi Sarjana | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
05832016 - Marhendro Setyo Hadijoyo - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 4.86 MB | Adobe PDF | View/Open |
05832016 - Marhendro Setyo Hadijoyo - Chapter IV.pdf Restricted Access | Chapter IV | 621.58 kB | Adobe PDF | View/Open Request a copy |
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