Pengaruh Iklan, Promosi Penjualan dan Personal Selling terhadap Keputusan Pembelian Sepatu Merek Fans pada CV. Wiramas Dinamika Medan

Abstract

Kesimpulan Setelah menganalisa data dan mendapatkan basil penelitian serta diuraikan dalam pembahasan ini adalah sebagai berikut: 1. Berdasarkan. pengujian hipotesis maka diketahui bahwa ada pengaruh iklan secara parsial terhadap keputusan pembelian sepatu merek Fans pada CV. Wiramas Dinamika Medan, dengan thi11mg = 4,744 (thi1ung 4,744 > twhel 1,980) maka Ho ditolak dan Ha diterima. 2. Berdasarkan pengujian hipotesis maka diketahui bahwa ada pengaruh promosi penjualan secara parsial terhadap keputusan pembelian sepatu merek Fans pada CV. Wiramas Dinamika Medan, dengan t11i1u11g = 10,831 (thitung l0,831>trabel1,980) maka Ho ditolak dan Ha diterima. 3. Berdasarkan pengujian hipotesis maka diketahui bahwa ada pengaruh personal selling secara parsial terhadap keputusan pembelian sepatu merek Fans pada CV. Wiramas Dinamika Medan, dengan thihmg = 6,624 (thi1ung 6,624 > t1abel 1,980) maka Ho ditolak dan Ha diterima. 4. Berdasarkan pengujian hipotesis maka diketahui bahwa ada pengaruh iklan, promosi penjualan dan personal selling secara simultan terhadap keputusan pembelian sepatu merek Fans pada CV. Wiramas Dinamika Medan, dengan F11;1ung = 162,623 (F1i;11mg 162,623 > F1abel 5,85) maka Ho ditolak dan Ha diterima. 5. Persentase pengaruh variabel iklan (X1), promosi penjualan (X2) dan sebesar 0,836 atau 83,6 % sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti Conclusion After analyzing the data and getting research results as well explained in this discussion are as follows: 1. Based on. hypothesis testing then it is known that there is an influence advertising partially influences Fans' brand shoe purchasing decisions on CV. Wiramas Dinamika Medan, with thi11mg = 4,744 (thi1ung 4,744 > twhel 1.980) then Ho is rejected and Ha is accepted. 2. Based on hypothesis testing, it is known that there is an influence partial sales promotion on shoe purchasing decisions Fans brand on CV. Wiramas Medan Dynamics, with t11i1u11g = 10.831 (tcount l0.831>trabel1.980) then Ho is rejected and Ha is accepted. 3. Based on hypothesis testing, it is known that there is an influence Personal selling partially influences shoe purchasing decisions Fans brand on CV. Wiramas Dynamics of Medan, with thihmg = 6.624 (thi1ung 6.624 > t1able 1.980) then Ho is rejected and Ha is accepted. 4. Based on hypothesis testing, it is known that there is an influence advertising, sales promotion and personal selling simultaneously towards decision to purchase Fans brand shoes on CV. Wiramas Dynamics Medan, with F11;1ung = 162.623 (F1i;11mg 162.623 > F1abel 5.85) then Ho rejected and Ha accepted. 5. The percentage influence of advertising variables (X1), sales promotions (X2) and is 0.836 or 83.6% while the rest is influenced by other factors not examined.