Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/23335| Title: | Penentuan Strategi Pemasaran Berdasarkan Analisis SWOT pada Kantor Pusat PT. Macan Yaohan Medan |
| Other Titles: | Determination of Marketing Strategy Based on SWOT Analysis at PT Head Office. Medan Yaohan Tigers |
| Authors: | Situmorang, Jonverry |
| metadata.dc.contributor.advisor: | Hasibuan, Rafiah |
| Keywords: | Strategi Pemasaran;Marketing strategy |
| Issue Date: | 2009 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;048320040 |
| Abstract: | PT. Macan Yaohan Medan adalah Perusahaan swasta yang bergerak dibidang ritail atau supermarket, yang dalam aktivitasnya menjual barang-barang keperluan rumah tangga dengan cara eceran. PT. Macan Yaohan Medan is a private company operating in the field retail or supermarket, whose activities are selling necessities households by retail means. |
| Description: | 86 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/23335 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 048320040 - Jonverry Situmorang - Chapter IV.pdf Restricted Access | Chapter IV | 340.83 kB | Adobe PDF | View/Open Request a copy |
| 048320040 - Jonverry Situmorang - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 5.27 MB | Adobe PDF | View/Open |
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