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Title: | Sistem Informasi Pemasaran dalam Meningkatkan Penjualan Jasa Asuransi pada Divisi Standard AJB Bumiputera 1912 Cabang Medan |
Other Titles: | Marketing Information System in Increasing Sales of Insurance Services in the Standard Division of AJB Bumiputera 1912 Medan Branch |
Authors: | Bastian, Reynold |
Keywords: | Sistem Informasi Pemasaran;Meningkatkan Penjualan Jasa Asuransi;Increase Sales of Insurance Services |
Issue Date: | 2001 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;978300295 |
Abstract: | Asuransi Jiwa Bersama Bumiputera 1912 sebagai perusahaan nasional terbesar di Indonesia akan menghadapi persaingan yang semakin hebat dan keras, serta pengaruh globalisasi yang semakin tidak terbendung. Di era Reformasi pada abad ke-21 mendatang penguasaan terhadap suatu sistem informasi akan menjadi hal yang paling pokok bagi sebuah perusahaan untuk menghadapi tantangan dan persaingan di dunia bisnis. Bumiputera Mutual Life Insurance 1912 as a national company largest in Indonesia will face increasingly intense and tough competition, and the increasingly unstoppable influence of globalization. In the Reformation era in the 21st century, control over a system will come Information will be the most basic thing for a company face challenges and competition in the business world. |
Description: | 76 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/23368 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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978300295 - Reynold Bastian - Chapter IV.pdf Restricted Access | Chapter IV | 2.29 MB | Adobe PDF | View/Open Request a copy |
978300295 - Reynold Bastian - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 4.57 MB | Adobe PDF | View/Open |
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