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DC Field | Value | Language |
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dc.contributor.advisor | Effendi, Ihsan | - |
dc.contributor.advisor | Rosali, Dhian | - |
dc.contributor.author | Pradana, Edu | - |
dc.date.accessioned | 2024-03-22T02:47:27Z | - |
dc.date.available | 2024-03-22T02:47:27Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/23532 | - |
dc.description | 68 Halaman | en_US |
dc.description.abstract | Tujuan penelitian ini adalah untuk mengetahui pengaruh biaya promosi terhadap volume penjualan pada PT. Graha Kerindo Utama, untuk mengetahui pengaruh biaya distribusi terhadap volume penjualan pada PT. Graha Kerindo Utama dan untuk mengetahui pengaruh biaya promosi dan biaya distribusi terhadap volume penjualan pada PT. Grnha Kerindo Utama. Jenis penelitian ini adalah asosiatif. Untuk membuktikan kcbenaran hipotesis yang telah diuraikan di atas maka penulis melakukan penelitian untuk mendapatkan data, informasi dan bahan yang diperlukan dengan menggunakan beberapa metode antara lain penelitian lapangan da penelitian kepustakaan. Teknik analisis yang dipergunakan adalah uji statistic yang menggunakan analisa regresi linier bergandr. dengan menggunakan Sofware SPSS for 17.00. Berdasarkan hasil penelitian diketahui bahwa biaya promosi berpengaruh secara persial terhadap volume penjualan pada PT. Graha Kerindo Utama Medan, biaya distribusi berpengaruh secara persial terhadap volume penjualan pada PT. Graha Kerindo Utama Medan dan biaya promosi dan biaya distribusi berpengaruh secara simultan terhadap volume penjualan pada PT. Graha Kerindo Utama Medan. The aim of this research is to determine the effect of promotional costs on sales volume at PT. Graha Kerindo Utama, to find out the influence of distribution costs on sales volume at PT. Graha Kerindo Main and to determine the effect of promotional costs and distribution costs on sales volume at PT. Grnha Kerindo Utama. This type of research is associative. To prove the truth of the hypothesis that has been described above, the author conducted research to obtain data and information and materials needed using several methods, among others field research and library research. Analytical techniques used is a statistical test that uses linear regression analysis bergandr. using SPSS for 17.00 software. Based on the research results, it is known that promotional costs have an influence partially to sales volume at PT. Graha Kerindo Utama Medan, distribution costs have a partial effect on sales volume at PT. Graha Kerindo Utama Medan and promotional costs and distribution costs simultaneous effect on sales volume at PT. Graha kerindo Utama Medan. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;108320036 | - |
dc.subject | biaya promosi | en_US |
dc.subject | biaya distribusi | en_US |
dc.subject | volume penjualan | en_US |
dc.subject | promotion costs | en_US |
dc.subject | distribution costs | en_US |
dc.subject | sales volume | en_US |
dc.title | Pengaruh Biaya Promosi dan Biaya Distribusi terhadap Volume Penjualan pada PT. Graha Kerindo Utama | en_US |
dc.title.alternative | The Effect of Promotion Costs and Distribution Costs on Sales Volume at PT. Graha Kerindo Utama | en_US |
dc.type | Skripsi Sarjana | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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108320036 - Edu Pradana - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 8.56 MB | Adobe PDF | View/Open |
108320036 - Edu Pradana - Chapter IV.pdf Restricted Access | Chapter IV | 3.49 MB | Adobe PDF | View/Open Request a copy |
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