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DC Field | Value | Language |
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dc.contributor.advisor | Lubis, Adelina | - |
dc.contributor.author | Ramadhan, Andri Guna | - |
dc.date.accessioned | 2024-03-25T03:51:24Z | - |
dc.date.available | 2024-03-25T03:51:24Z | - |
dc.date.issued | 2023-09 | - |
dc.identifier.uri | https://repositori.uma.ac.id/handle/123456789/23571 | - |
dc.description | 56 Halaman | en_US |
dc.description.abstract | Penelitian ini dilakukan dengan tujuan untuk mengetahui Pengaruh Karakteristik Kewirausahaan Dan Keunggulan Bersaing Terhadap Keberhasilan Usaha Rumah Makan Muslim Khairunnisa Parapat. Jenis penelitian ini adalah asosiatif yaitu suatu penelitian yang bersifat menanyakan hubungan antara dua variabel yang teknik pengumpulan datanya menggunakan kuesioner. Pengumpulan data dalam pengambilan ini dilakukan melalui penyebaran kuesioner dengan menggunakan skala likert. Sampel dalam penelitian sebanyak 100 responden Metode yang digunakan dalam pengambilan data adalah tekhnik non-probability sampling analisisnya menggunakan analisis linear berganda dengan bantuan program SPSS 22.Hasil penelitian ini menunjukkan bahwa diantara dua dimensi Karakteristik Kewirausahaan Dan Keunggulan Bersaing memiliki pengaruh positif dan signifikan terhadap Keberhasilan Usaha . Nilai Adjusted R Square yang diperoleh sebesar 0,759. Angka tersebut menunjukkan bahwa sebesar 75,9% karakteristik kewirausahaan dan keunggulan bersaing berpengaruh terhadap keberhasilan usaha Sisanya sebesar 24,1% dipengaruhi oleh faktor-faktor lain yang tidak dijelaskan dalam penelitian ini. This research was conducted with the aim of determining the influence of entrepreneurial characteristics and competitive advantages on the success of the Khairunnisa Parapat Muslim Restaurant business. This type of research is associative, namely research that asks about the relationship between two variables whose data collection technique uses a questionnaire. Data collection in this collection was carried out through distributing questionnaires using a Likert scale. The sample in the study was 100 respondents. The method used in collecting data was a non-probability sampling technique, the analysis used multiple linear analysis with the help of the SPSS 22 program. The results of this research show that between the two dimensions of Entrepreneurship Characteristics and Competitive Advantage have a positive and significant influence on Business Success. . The Adjusted R Square value obtained was 0.759. This figure shows that 75.9% of entrepreneurial characteristics and competitive advantage influence business success. The remaining 24.1% is influenced by other factors not explained in this research. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;168320183 | - |
dc.subject | karakteristik kewirausahaan | en_US |
dc.subject | keunggulan bersaing | en_US |
dc.subject | keberhasilan usaha | en_US |
dc.subject | entrepreneurial characteristics | en_US |
dc.subject | business success | en_US |
dc.title | Pengaruh Karakteristik Kewirausahaan dan Keunggulan Bersaing Terhadap Keberhasilan Usaha Rumah Makan Muslim Khairunnisa Parapat | en_US |
dc.title.alternative | The Influence of Entrepreneurial Characteristics and Competitive Advantage on the Success of the Khairunnisa Parapat Muslim Restaurant Business | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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168320183 - Andri Guna Ramadhan Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.49 MB | Adobe PDF | View/Open |
168320183 - Andri Guna Ramadhan Chapter IV.pdf Restricted Access | Chapter IV | 524.12 kB | Adobe PDF | View/Open Request a copy |
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