Hubungan Konsep Diri dengan Perilaku Konsumtif Mahasiswa UMA Pengguna E-Commerce

Abstract

Tujuan penelitian ini guna mengetahui hubungan konsep diri dengan perilaku konsumtif mahasiswa UMA pengguna e-commerce. Populasi studi ini ialah 228 mahasiswi Psikologi Universitas Medan Area angkatan 2020 dengan sampel 60 orang dengan Teknik pengambilan sampel menggunakan purposive sampling. Pengambilan data dilakukan dengan model skala likert dengan dua skala, yaitu skala konsep diri dan skala perilaku konsumtif. Berdasarkan hasil perhitungan analisis korelasi, terlihat ada hubungan negatif antara konsep diri dengan perilaku konsumtif. Ini terlihat dari koefisien korelasi rxy = -0.650, dengan Signifikan p= <0,001. Dari hasil penelitian ini dapat disimpulkan bahwa konsep diri memiliki hubungan dengan perilaku konsumtif pada Mahasiswa UMA Pengguna E-Commerce. Dan saran dari penelitian ini bagi mahasiswa hendaknya tetap memiliki konsep diri yang positif agar tidak terjerumus kedalam perilaku konsumtif. The aim of this research is to determine the relationship between self-concept and consumer behavior of UMA students who use e-commerce. The population of this study was 228 psychology students at Medan Area University class of 2020 with a sample of 60 people with a sampling technique using purposive sampling. Data collection was carried out using a Likert scale model with two scales, namely the self-concept scale and the consumer behavior scale. Based on the results of correlation analysis calculations, it appears that there is a negative relationship between self-concept and consumer behavior. This can be seen from the correlation coefficient rxy = -0.650, with significant p = <0.001. From the results of this research, it can be concluded that self-concept has a relationship with consumer behavior among UMA students who use e-commerce. And the advice from this research is for students to maintain a positive self-concept so they don't fall into consumptive behavior.