Pengaruh Brand Image, Promosi dan Fasilitas terhadap Minat Beli Konsumen pada Klinik Hewan Chi Pet Care

Abstract

Penelitian ini bertujuan untuk mengetahui apakah brand image secara parsial berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Apakah promosi secara parsial berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Apakah fasilitas secara parsial berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Apakah brand image, promosi dan fasilitas secara simultan berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Teknik analisis data yang digunakan adalah metode kuantitatif dengan bantuan program SPSS. Penelitian ini menggunakan regresi linier berganda, uji parsial dan uji simultan. Sampel dalam penelitian ini sebanyak 86 responden. Pengambilan data primer menggunakan kuesioner. Hasil penelitian menunjukkan bahwa brand image secara parsial berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Promosi secara parsial berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Fasilitas secara parsial berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. Brand image, promosi dan fasilitas secara simultan berpengaruh positif dan signifikan terhadap minat beli konsumen pada Klinik Hewan Chi Pet Care. This research aims to find out whether brand image partially has a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic. Does promotion partially have a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic? Do the facilities partially have a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic? Do brand image, promotions and facilities simultaneously have a positive and significant effect on consumer purchasing interest at the Chi Pet Care Veterinary Clinic? The data analysis technique used is a quantitative method with the help of the SPSS program. This research uses multiple linear regression, partial tests and simultaneous tests. The sample in this study was 86 respondents. Primary data collection uses a questionnaire. The research results show that brand image partially has a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic. Promotion partially has a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic. Facilities partially have a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic. Brand image, promotions and facilities simultaneously have a positive and significant effect on consumer buying interest at the Chi Pet Care Veterinary Clinic.