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Title: | Pengaruh Social Media Marketing dan Quick Response Code Indonesian Standard (Qris) Terhadap Niat Beli Minuman 555 Boba Di Kelurahan Tanjung Gusta |
Other Titles: | The Influence of Social Media Marketing and Quick Response Code Indonesian Standard (Qris) on Intention to Buy Drinks 555 Boba in Tanjung Gusta Village |
Authors: | Br Turnip, Diana Lucia |
metadata.dc.contributor.advisor: | Lubis, Adelina |
Keywords: | social media marketing;quick response code indonesian standard (QRIS);niat beli;purchase intention |
Issue Date: | Apr-2024 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;198320352 |
Abstract: | Tujuan dari penelitian ini adalah untuk mengetahui pengaruh social media marketing terhadap niat beli, untuk mengetahui pengaruh quick response code indonesian standard (QRIS) terhadap niat beli dan untuk mengetahui pengaruh social media marketing dan quick response code indonesian standard (QRIS) terhadap niat beli Minuman 555 BOBA di Kelurahan Tanjung Gusta. Populasi dalam penelitian ini adalah masyarakat di Kelurahan Tanjung Gusta sebanyak 30.971 Jiwa. Sampel dalam penelitian sebanyak 100 masyarakat di Kelurahan Tanjung Gusta yang diambil dengan rumus slovin. Teknik pengumpulan data yang digunakan dalam penelitian ini dilakukan dengan penyebaran kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linear berganda, uji parsial (Uji t), uji signifikasi simultan (Uji F) dan koefisien determinasi. Hasil penelitian menunjukkan bahwa ada pengaruh social media marketing terhadap niat beli, ada pengaruh quick response code indonesian standard (QRIS) terhadap niat beli dan ada pengaruh social media marketing dan quick response code indonesian standard (QRIS) terhadap niat beli Minuman 555 BOBA Masyarakat Kelurahan Tanjung Gusta. The purpose of this research is to determine the influence of social media marketing on purchase intentions, to determine the influence of the Indonesian standard quick response code (QRIS) on purchase intentions and to determine the influence of social media marketing and the Indonesian standard quick response code (QRIS) on purchase intentions of Drinks 555 BOBA in Tanjung Gusta Village. The population in this study was the community in Tanjung Gusta Village, totaling 30,971 people. The sample in the research was 100 people in Tanjung Gusta Village taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that there is an influence of social media marketing on purchase intention, there is an influence of the Indonesian standard quick response code (QRIS) on purchase intention and there is an influence of social media marketing and the Indonesian standard quick response code (QRIS) on the purchase intention of Beverage 555 BOBA Tanjung Village Community Gusta |
Description: | 73 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/23912 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
198320352 - Diana Lucia Br Turnip Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.57 MB | Adobe PDF | View/Open |
198320352 - Diana Lucia Br Turnip Chapter IV.pdf Restricted Access | Chapter IV | 542.64 kB | Adobe PDF | View/Open Request a copy |
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