Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/23984
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorYunita, Nindya-
dc.contributor.advisorAlfito-
dc.contributor.authorLaili-
dc.date.accessioned2024-05-15T07:46:12Z-
dc.date.available2024-05-15T07:46:12Z-
dc.date.issued2024-03-28-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/23984-
dc.description106 Halamanen_US
dc.description.abstractTujuan penelitian ini untuk mengetahui Pengaruh E-Marketing dan Competitive Advantage Terhadap Keputusan Pembelian Mie Richesese Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan. Populasi dalam penelitian ini yaitu seluruh Mahasiswa Fakultas Ekonomi Universitas Negeri Medan Stambuk 2019- 2020 sebayak 1085 Mahasiswa. Teknik pengambilan sampel yang digunakan adalah teknik probability sampling dengan metode random sampling.Berdasarkan kriteria diperoleh sebanyak 92 (sembilan puluh dua) sampel. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif dengan sumber data primer, dan teknik pengambilan data wawancara serta penyebaran kuisioner. Teknik analisis data yang digunakan adalah analisis regresi linear bergandadengan bantuan SPSS Versi 25. Hasil penelitian menunjukkan secara parsial E-Marketing tidak berpengaruh signifikan terhadap Keputusan Pembelian Mie Richeese Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan, H1ditolak dan Competitive Advantage berpengaruh positif dan signifikan terhadap Keputusan Pembelian Mie Richeese Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan, H2diterima. Hasil uji secara simultan menunjukkan bahwa E-Marketing dan Competitive Advantage berpengaruh positif dansignifikanterhadap Keputusan PembelianMieRicheesePadaMahasiswaFakultas Ekonomi Universitas Negeri Medan, H3diterima. Nilai R2sebesar adalah 31,4 % Keputusan Pembelian (variabel terikat) dapat dijelaskan oleh variabel E-Marketing dan Competitive Advantage. The purpose of this research is to determine the influence of e-marketing andcompetitive advantage on purchasing decisions for Richesese noodles among students at the Faculty of Economics, Medan State University. The population in this research is all 1085 students from the Faculty of Economics, Medan State University Stambuk 2019-2020. The sampling technique used is a probability sampling technique with a random sampling method. Based on the criteria, 92 (ninety two) samples were obtained. The type of data used in this research is quantitative data with primary data sources, and interview data collection techniques and distributing questionnaires. The data analysis technique used is multiple linear regression analysis with the help of SPSS Version 25. The results of the research partially show that E-Marketing has no significant effect on the decision to purchase Richeese Noodles among students at the Faculty of Economics, Medan State University, H1is rejected and Competitive Advantage hasapositiveandsignificanteffectonDecisiontoPurchase RicheeseNoodlesfor Students at the Faculty of Economics, Medan State University, H2is accepted. Simultaneoustest results show thatE-MarketingandCompetitive Advantage have a positive and significant effect on the decision to purchase Richeese Noodles among students at the Faculty of Economics, Medan State University, H3is accepted. The R2 value of 31.4% of purchasing decisions (dependent variable)can be explained by the E-Marketing and Competitive Advantage variables.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;198320108-
dc.subjecte-marketingen_US
dc.subjectcompetitive advantageen_US
dc.subjectkeputusan pembelianen_US
dc.subjectpurchasing decisionsen_US
dc.titlePengaruh E-Marketing dan Competitive Advantage terhadap Keputusan Pembelian terhadap Mie Richeese pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Medanen_US
dc.title.alternativeThe Influence of E-Marketing and Competitive Advantage on Purchase Decisions for Richeese Noodles among Students at the Faculty of Economics and Business, Medan State Universityen_US
dc.typeSkripsi Sarjanaen_US
Appears in Collections:SP - Management

Files in This Item:
File Description SizeFormat 
198320108 - Laili - Fulltext.pdfCover, Abstract, Chapter I, II, III, V, Bibliography2.87 MBAdobe PDFView/Open
198320108 - Laili - Chapter IV.pdf
  Restricted Access
Chapter IV837.96 kBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.