Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/24114
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dc.contributor.advisorLubis, Rahmi-
dc.contributor.advisorSriwahyuni, Nini-
dc.contributor.authorHalim, Abdul-
dc.date.accessioned2024-05-30T01:44:23Z-
dc.date.available2024-05-30T01:44:23Z-
dc.date.issued2013-11-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/24114-
dc.description64 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk mengetahui gambaran faktor-faktor yang mempengaruhi motivasi pembelian pasta gigi pepsodent pada ibu rumah tangga di Lingkungan IV Kelurahan Helvetia Timur. Skala faktor-faktor yang mempengaruhi motivasi pembelian pasta gigi pepsodent ini dikembangkan peneliti berdasarkan teori yang dikemukak:an oleh Gellermen (2001) dan Mason (2000), dengan fak:torfaktor sebagai berikut: uang, manfaat produk, seleksi, persepsi, need yang tinggi terhadap suatu barang, iklan layanan, serta harga. Penelitian ini bersifat analisis statistic deskriptif ( deskriptif artinya bersifat memberi gambaran). Statisik deskriptif adalah metode yang berkaitan dengan pengumpulan, peringkasan, penyajian data sehingga memberikan informasi. Analisis deskriptif tentang faktor-faktor yang mempengaruhi motivasi membeli pasta gigi pepsodent pada ibu rumah tangga, disusun berdasarkan frekuensi dalam bentuk persentase. Dari hasil penelitian diperoleh bahwa darj ke 7 fak:tor yang mempengaruhi motivasi pembelian pasta gigi pepsodent, maka 4 dinyatakan sebagai faktor yang benar-benar mempengaruhi motivasi pembelian pasta gigi pepsodent yang ditunjuk.kan dari Mean nya sebesar=21 8.6667, Variance nya sebesar=597,855, dan SB nya=24,45108, yang berarti sangat signifikan dengan masing-masing fak:tor mempunyai bobot sumbangan efektif: fak:tor individu:bobot sumbangan efektifnya sebesar 87 ,8% untuk persepsi; bobot sumbangan efektifnya sebesar 82,2% untuk need yang tinggi terhadap suatu barang; bobot sumbangan efektifnya sebesar 65,36% untuk iklan layanan; dan bobot sumbangan efektifnya sebesar 63,4% untuk harga. This research aims to determine the description of the factors influencing the motivation to purchase Pepsodent toothpaste among housewives in Ward IV, East Helvetia District. Scale of influencing factors The motivation for purchasing Pepsodent toothpaste was developed by researchers based on theory put forward by Gellermen (2001) and Mason (2000), with factors as follows: money, product benefits, selection, perception, high need of goods, service advertisements and prices. This research is descriptive statistical analysis (descriptive means descriptive provide an illustration). Descriptive statistics is a method related to collecting, summarizing, presenting data so as to provide information. Analysis descriptive about the factors that influence motivation to buy toothpaste pepsodent in housewives, arranged by frequency in form percentage. From the research results, it was found that the 7th level of factors influences motivation to purchase Pepsodent toothpaste, then 4 are stated as factors that really influence the motivation to purchase Pepsodent toothpaste shown by the Mean of = 21 8.6667, the Variance of = 597.855, and The SB = 24.45108, which means it is very significant with each factor has an effective contribution weight: individual factors: effective contribution weight of 87.8% for perception; the effective contribution weight is 82.2% for high need for an item; the effective contribution weight is 65.36% for service advertisements; and the effective contribution weight is 63.4% for price.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;088600043-
dc.subjectmotivasi pembelianen_US
dc.subjectpasta gigi pepsodenten_US
dc.subjectibu rumah tanggaen_US
dc.subjectpurchase motivationen_US
dc.subjectpepsodent toothpasteen_US
dc.subjecthousewifeen_US
dc.titleStudi Identifikasi Faktor-faktor yang Mempengaruhi Motivasi Pembelian Pasta Gigi Pepsodent pada Ibu Rumah Tangga di Lingkungan IV Kelurahan Helvetia Timuren_US
dc.title.alternativeStudy Identifies Factors that Influence Motivation to Purchase Pepsodent Toothpaste among Housewives in Ward IV, East Helvetia Subdistricten_US
dc.typeSkripsi Sarjanaen_US
Appears in Collections:SP - Psychology

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