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https://repositori.uma.ac.id/handle/123456789/24368| Title: | Pengaruh Personal Selling dan Word of Mouth terhadap Keputusan Pembelian Polis Asuransi Produk Unit Link PT Asuransi Allianz Life Indonesia Cabang Langkah Kemenangan Medan |
| Other Titles: | The Influence of Personal Selling and Word of Mouth on the Decision to Purchase an Insurance Policy for Unit Link Products PT Asuransi Allianz Life Indonesia, Steps for Victory Medan Branch |
| Authors: | Waruwu, Samu'el |
| metadata.dc.contributor.advisor: | Effendi, Ihsan |
| Keywords: | personal sel;kepercayaan;dan keputusan |
| Issue Date: | May-2015 |
| Publisher: | Universitas Medan Area |
| Series/Report no.: | NPM;118320022 |
| Abstract: | Penelitian ini bertujuan untuk mengetahui pengaruh personal selling dan word of mouth terhadap keputusan pembelian polis asuransi....This research aims to determine the influence of personal selling and word of mouth on insurance policy purchasing decisions.... |
| Description: | 84 Halaman |
| URI: | https://repositori.uma.ac.id/handle/123456789/24368 |
| Appears in Collections: | SP - Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 118320022 - Samu'el Waruwu - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 19.34 MB | Adobe PDF | View/Open |
| 118320022 - Samu'el Waruwu - Chapter IV.pdf Restricted Access | Chapter IV | 1.97 MB | Adobe PDF | View/Open Request a copy |
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