Pengaruh Penggunaan Media Sosial Instagram Generasi Z Terhadap Sindrom Fear of Missing Out (Fomo) di Desa Tano Tinggir Kecamatan Purba Kabupaten Simalungun

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh media sosial Instagram terhadap sindrom fear of missing out di Desa Tano Tinggir, Kecamatan Purba, Kabupaten Simalungun dan seberapa besar pengaruh media sosial Instagram terhadap Sindrom Fear Of Missing Out di Desa Tano Tinggir, Kecamatan Purba Kabupaten Simalungun. Teori yang digunakan dalam penelitian ini adalah teori Uses and Effect, dengan menggunakan teknik simple random sampling. Teknik pengumpulan data yang dilakukan melalui kuesioner, dan dianalisis secara kuantitatif. Peneliti melakukan teknik pengumpulan data, yaitu analisis data tunggal, tabel silang , uji koefisien korelasi dan uji hipotesis. Hasil Penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan pada media sosial Instagram terhadap sindrom Fear Of Missing Out di Desa Tano Tinggir sebesar 34,6,%, sedangkan 65,4% sisanya dipengaruhi oleh faktor-faktor di luar penelitian yang tidak diteliti. This research aims to find out whether there is an influence of Instagram social media on Fear Of Missing Out Syndrome in Tano Tinggir Village, Purba District, Simalungun Regency and how much influence Instagram social media has on Fear Of Missing Out Syndrome in Tano Tinggir Village, Purba District, Simalungun Regency. The theory used in this research is the Uses and Effect theory, using a simple random sampling technique. Data collection techniques were carried out through questionnaires and analyzed quantitatively. Researchers carried out data collection techniques, namely single data analysis, cross tables, correlation coefficient tests and hypothesis tests. The results of this research show that there is a significant influence on the social media Instagram on the Fear of Missing Out syndrome in Tano Tinggir Village, amounting to 34.6%, while the remaining 65.4% is influenced by factors outside the research that were not examined.