Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/25343
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dc.contributor.advisorSarah, Cut-
dc.contributor.authorHerlian, Dara Rizkia-
dc.date.accessioned2024-09-09T03:16:23Z-
dc.date.available2024-09-09T03:16:23Z-
dc.date.issued2024-08-09-
dc.identifier.urihttps://repositori.uma.ac.id/handle/123456789/25343-
dc.description107 Halamanen_US
dc.description.abstractPenelitian ini bertujuan untuk melihat hubungan kepercayaan konsumen dengan kepuasan konsumen dalam berbelanja online pada mahasiswa Fakultas Informatika Universitas Mikroskil. Sampel dalam penelitian adalah mahasiswa yang melakukan belanja online dan kuliah di Fakultas Informatika Universitas Mikroskil berjumlah 60 orang. Teknik pengambilan sampel menggunakan total sampling. Alat ukur penelitian ini menggunakan skala kepercayaan konsumen yang disusun berdasarkan aspek-aspek yang dikemukakan oleh McKnight et al., (2015) dan penelitian ini juga menggunakan skala kepuasan konsumen yang disusun berdasarkan aspek-aspek yang dikemukakan oleh Kotler & Keller, (2012). Hasil penelitian menggunakan teknik korelasi product moment dengan nilai (𝑟𝑥𝑦) 0,916 dengan Signifikan p= 0,001 < 0,05. Artinya terdapat hubungan positif antara kepercayaan konsumen dengan kepuasan konsumen pada saat berbelanja online dengan asumsi jika semakin tinggi kepercayaan konsumen, maka semakin tinggi pula kepuasan konsumen dalam berbelanja online dan begitu juga sebaliknya. Koefisien determinan (r2) dari hubungan antara variabel bebas dan variabel terikat adalah r2= 0,839, Ini menunjukkan bahwa kepercayaan konsumen berkontribusi sebesar 83.90% terhadap kepuasan konsumen. Berdasarkan hasil analisis data, diketahui hubungan kepuasan konsumen tergolong sedang dengan nilai mean hipotetik sebesar 40.00 dan mean empiriknya sebesar 35.38. Selanjutnya hubungan kepercayaan konsumen tergolong sedang dengan nilai mean hipotetik sebesar 45.00 dan mean empiriknya sebesar 38.35. This study aimed to examine the correlation between consumer trust and consumer satisfaction in online shopping among students of the Faculty of Informatics at Mikroskil University. The sample in the study consisted of students who shopped online and studied at the Faculty of Informatics, Mikroskil University, totaling 60 individuals. The sampling technique used was total sampling. The measuring instrument for this study used a consumer trust scale, which was compiled based on the aspects put forward by McKnight et al. (2015).This study also utilized a consumer satisfaction scale, which was compiled based on the aspects proposed by Kotler & Keller (2012). The results of the study, using product moment correlation techniques, showed a value (rxy) of 0.916 with a significant p=0.001<0.05.This meant that there was a positive correlation between consumer trust and consumer satisfaction when shopping online, with the assumption that the higher the consumer trust,the higher the consumer satisfaction in online shopping, and vice versa. The coefficient of determination (r2) of the correlation between the independent variable and the dependent variable was r=0.839, which indicated that consumer confidence contributed 83.90% to consumer satisfaction. Based on the results of data analysis, it was found that the correlation between customer satisfaction was classified as moderate, with a hypothetical mean value of 40.00 and an empirical mean of35.38. Furthermore, the correlation between consumer confidence was classified as moderate, with a hypothctical mean value of 45.00 and an empirical mean of 38.35.en_US
dc.language.isoiden_US
dc.publisherUNIVERSITAS MEDAN AREAen_US
dc.relation.ispartofseriesNPM;208600119-
dc.subjectkepuasan konsumenen_US
dc.subjectkepercayaan konsumenen_US
dc.subjectmahasiswaen_US
dc.subjectconsumer satisfactionen_US
dc.subjectconsumer trusten_US
dc.subjectstudentsen_US
dc.titleHubungan antara Kepercayaan Konsumen dengan Kepuasan Konsumen dalam Berbelanja Online pada Mahasiswa Fakultas Informatika Universitas Mikroskilen_US
dc.title.alternativeThe Correlation Between Consumer Trust And Consumer· Satisfaction In Online Shopping On Students Of The Faculty Of Informatics,Mikroskil Universityen_US
dc.typeSkripsi Sarjanaen_US
Appears in Collections:SP - Psychology

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